Education was the primary focus of this years' California Floral Convention.

Thursday's educational seminars covered everything from watersheds, freight, supply chains to infrastructure technologies

Members learned about the factors contributing
to consumer and retailer interests, along with factors leading to the growth of the VeriFlora certification program.

A buffet lunch was offered inbetween seminars for hungry members.

Kids where able to participate in the Flowers For Kids® seminar. This seminar was about educating our future generation of fl ower buyers. The program helps sponsoring growers get their fl owers exposed to the most market savvy wholesalers, retailers and mass marketers.

The California Floral Convention speakers were innovative and effective in teaching members and guests the newest in profit building methods and ways to save money.

To order prints please go to www.DavidPattison.ifp3.com

Please refer to the photo number when ordering photos.

Educational Seminar Highlights

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