Record Numbers at CalFlowers Fun 'N Sun Convention

Attendees of this year’s CalFlowers-hosted Fun ‘N Sun came out in droves for the growers’ tour, educational sessions and expo. The whales in Monterey Bay and the colorful jellyfish at the Monterey Bay Aquarium gave attendees something to talk about and to Instagram, but the real draws, once again, were the daylong growers tour, great educational sessions and the flower fair.

The biennial gathering of CalFlowers growers, shippers and business partners, along with retailers and designers, created a new record for Fun ‘N Sun attendance of more than 500 attendees and guests. That included 35 exhibitors, including growers, suppliers, wholesalers, and our transportation partners.

Dinner guests Wednesday were treated to an emotional acceptance speech by Rob Shibata for CalFlowers 2015 Distinguished Service Award on behalf of his father, Mt. Eden patriarch Yoshimi Shibata (link to release). CalFlowers members also received an annual report on the state of their organization - as healthy as ever!

Five charter buses escorted almost 300 attendees to a day of behind the scenes at Monterey area grower members: CallaCo, California Pajarosa, CamFlor and Green Valley Floral. Attendees converged mid-day at Kitayama Brothers for a beach-themed luncheon, complete with beach balls, umbrellas, surfboards, and seashells scattered among beautiful centerpieces – right in the greenhouse.

Not be outdone by rows and rows of stunning flowers, uBloom’s J Schwanke organized the first ever Fun ‘N Sun Flower Power Celebrity Floral Design event during lunch. Rookie designers tackled arranging an assortment of stems and foliage in a timed contest decided by audience applause.  Below, Courtney Hill (Vans/Kennicott Brothers in Grand Rapid, MI) is on his way to winning the competition. It was a great way to highlight flowers while having fun!

The stunning Monterey Aquarium was the perfect setting for a delicious dinner among the sharks, sardines, and jellies. Friday saw the opening of the flower fair after educational sessions by Kasey Cronquist, California Cut Flower Commission; Brad Denham, Arizona Family Florist;  J Schwanke of uBloom; and Joaquin De la Torre of Ball Seed and Robin van der Schaff of Flamingo Holland, Inc.  The convention ended on Saturday morning with a Family Business Seminar facilitated by Kurt Glassman of LeadershipOne.

An event of this scope would simply not be possible without all of the extremely supportive sponsors:

Golf Tournament: 

OnTrac - Breakfast & BBQ Lunch Sponsor

  • Dramm & Echter, Inc. - Hole #1
  • Camflor, Inc. - Hole #2
  • McConnell Wholesale Flower Shippers - Hole #3
  • DV Flora - Hole #4
  • WAFEX USA, LLC - Hole #5
  • Mayesh Wholesale Florist, Inc. - Hole #6
  • Coastal Nursery LLC; Monterey Bay Heather - Hole #7
  • Commodity Forwarders - Hole #8
  • Frank Adams Wholesale Florist - Hole #9
  • Dramm & Echter, Inc. - Hole #10
  • McConnell Wholesale Flower Shippers - Hole #11
  • FedEx - Hole #12
  • OnTrac - Hole #13
  • Armellini - Hole #14
  • Dos Gringos, A Flower Company - Hole #15
  • McConnell Wholesale Flower Shippers - Hole #16
  • Holland America Flowers, LLC - Hole #17
  • Joseph & Sons, Inc. - Hole #18
  • Dos Gringos, A Flower Company - Hole in One
  • Holland America Flowers, LLC - Longest Drive
  • Frank Adams Wholesale Florist - Closest to the Pin #1
  • National Resource Mgmt., Inc. - Closest to the Pin #2 
  • San Diego Wholesale Florists – Closest to the Pin #3 
  • Beach Towel Sponsor: Armellini
  • Hotel Room Key Sponsor: Joseph & Sons, Inc.
  • Convention Tote Bag Sponsor: Mellano & Company
Fun ‘N Sun Program Book Sponsorship:
  • Central California Flower Growers, Inc.

Official Transportation Carrier for Fun ‘N Sun: Armellini 

Official Hardgoods Sponsor: Smithers-Oasis Floral 


AIFD Designer Sponsors:


  • Alaska Air Cargo
  • CallaCo
  • Dos Gringos, A Flower Company • Ever-Bloom, Inc.
  • Florabundance, Inc.
  • Frank Adams Wholesale Florist
  • Kennicott Brothers
  • Ocean View Flowers
  • Pyramid Flowers, Inc.
  • San Diego Wholesale Florist


Flower Food Sponsor:
  • Oasis Floral and Floralife, a division of Smithers-Oasis Company 

Welcome Reception Dinner Wine Sponsor:

  • Green Valley Floral


Welcome Reception Dinner Bar Sponsors:

  • CalMex Wholesale Growers & Shippers, Inc.
  • Central California Flower Growers, Inc.
  • Dramm & Echter, Inc.
  • Fiorebella, Inc.
  • S.F. Flower Mart LLC


Grower Tour Luncheon Sponsor:

  • Kitayama Brothers, Inc.


Grower Tour Sponsors:

  • California Pajarosa Floral
  • CallaCo
  • Camflor, Inc.
  • Green Valley Floral
  • Kitayama Brothers, Inc.


Grower Tour Bus Sponsor:

  • Komet Sales 


Flower Fair Pre-Show Cocktail Party Bar Sponsors:
  • Priority One Flower Shippers, Inc.

“A Sea of Possibilities”, A Night at the Aquarium

  • FedEx


Fresh & Guaranteed: Certified American Grown Sponsor:

  • CCFC 


Flower Fair Soft Drink Station & Bar:

  • Camflor, Inc.


Flower Fair Buffer Lunch Sponsor:

  • California Flower Shippers, Inc.
  • Myriad Flowers International, Inc. 


Family Business Seminar Sponsor:
  • Kitayama Brothers, Inc. 
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