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Membership in CalFlowers
CalFlowers offers three levels of membership: Floral, Ag-Buddy, and Associate (Associate-Floral and Associate-Service). Each membership level addresses the needs of a different segment of the floral industry. Together the various membership levels create a mutually supportive business environment, where members often buy products and services from one another. Each level of membership provides many benefits and services, which are described in detail on the Membership Benefits page. Each submitted application also requires signing a statement pledging to comply with the organization's Bylaws.
To see / download a list of the CalFlowers Floral members for referral purposes, click here.
To search our membership for a specific company, please go to our directory search here.
CalFlowers' Floral membership level is comprised of companies that grow and/or ship ornamental floral products. These companies must maintain a principal place of business within the state of California. However, there are no restrictions regarding size or volume of their productions or sales. Half-acre family growers and multi-national packagers enjoy equal benefits and standing in CalFlowers. Floral Application
Ag Buddy Member
Ag Buddy Members are California-based companies that produce agricultural products other than ornamental cut flowers, such as fresh herbs and specialty produce. These specialty produce growers face many of the same horticultural, shipping, and marketing challenges as CalFlowers' Floral Members. Ag Buddy Application
Types of Associates
CalFlowers' Associate Member level includes a diverse range of companies and organizations that provide services to the floral industry. In an attempt to map out the many services offered by our Associate members, CalFlowers distinguishes between the following Associate Member groups: Associate Member Application
Transportation companies basically move products from point 'A' to point 'B,' and include major airline carriers, door-to-door delivery services, refrigerated transport, and trucking companies. CalFlowers works with our Transportation Associates to deliver significant discounts to members. For more information, please visit the Transportation page.
Business services companies provide essential operational support to floral industry companies, including banking, credit management, insurance, and payroll services. However, other companies offer more specialized services targeted to the floral industry, such as logistics planning and energy conservation.
Services to the Floral Trade
Typically labeled "To the Trade Only," hard-goods manufacturers produce the floral supplies that growers and shippers need. These products include basics, like boxes and vases. But they also include vertical market items like sleeves and clamshells, and even extend to finishing touches such as ribbons and floral food packets. On the services side of the equation, floral designers and floral events planners drive the trends that drive the cut flower market.
Floral Retailers and Wholesalers
CalFlowers facilitates the sale of California-grown flowers by supporting a nationwide network of retail florist shops and wholesale flower outlets. Sales channel diversity is represented by a membership that includes Mom-and-Pop storefronts, nationally-branded florist chains, supermarket floral programs, and out-of-state (not located in California) wholesalers, packagers, and distributors.
Professional Associations/Government Resources
Floral Trade Associations, agricultural advisors, and horticultural research centers provide invaluable plant and market information to CalFlowers' membership.
How to Join CalFlowers
If you are interested in joining CalFlowers, please download and complete the appropriate application for the class of membership you're seeking. All applications will be reviewed by the CalFlowers Membership Administrator. Once approved, you will be contacted regarding membership fees and benefits. If you have questions, or would like more information, please contact Linda Long, the Director of Membership Services, by email or phone at 831-479-4912.
July 1 - 5, 2017
SAF Annual Convention
September 6 - 9, 2017
Palm Beach, FL
WF&FSA Floral Distribution Conference
October 18 - 20, 2017