- Press Room
World Floral Expo 2017
HPP Exhibitions' 2017 international flower trade show World Floral Expo (WFE) will be coming to Las Vegas, NV, at the World Market Center, Pavilion 2, on March 22-24, following the very successful 2015 and 2016 events. Be a part of and plan to visit the Pavilion where CalFlowers' members will demonstrate how Californians support:
More Americans, enjoying more flowers, more often
The California cut flower industry is thrilled to have WFE in the west again for a variety of reasons – more importantly, the market seems to like it too! See chart below, reporting that registrations are UP over 33% from last year (Mar. 13, 2016 vs. Mar. 13, 2017). Perhaps even more important about early registration figures for 2017 is that "company registrations" are up by more than 50% over this same time last year. Visitors to WFE will have the opportunity to see many of California’s nearly 660 varieties of commercial cut flowers on display and to speak to the growers of these beautiful flowers.
Buyers of cut flowers and potted plants should not miss WFE in Las Vegas and if while so close to California, you’d like to visit a California flower farm, ask one of our CalFlowers members, or call our offices at 831-479-4912, and we’ll see if we can connect you with one of our growers.
3,200 square feet of exhibit space has been set aside to feature and celebrate California products.
CalFlowers members are thrilled to exhibit with other world-class flower growers from around the globe who contribute to the U.S. markets. On display will be an unprecedented level of cooperation between the major U.S. floral industry stakeholders, including non-U.S. growers, to promote per capita flower consumption in the U.S. from its current place of 15th in the world to a much greater market share.
CalFlowers, the trade association in the U.S. for the distribution of flowers and floral products across the country, also notes that while the California Pavilion will feature an impressive collection of cut flowers grown in the state, it will also include CalFlowers’ distributor members.
WFE 2016 Show Report
For a complete report on WFE 2016 held in Los Angeles, please visit the WFE 2016 Show Report. It contains information about the demographics of attendees at that event, photos, and testimonials of CalFlowers members who exhibited.
Registering for WFE 2017
CalFlower members have the opportunity to exhibit on the World Floral Expo floor in a special "California Pavilion" at significant discounts:
Below is the WFE 2017 floor plan as of March 9, 2017, highlighting the California Pavilion at the center of the exhibit hall.
WFE 2017 Exhibitor Floor Plan
The above image is an enlarged version of the pavilion below:
July 1 - 5, 2017
SAF Annual Convention
September 6 - 9, 2017
Palm Beach, FL
WF&FSA Floral Distribution Conference
October 18 - 20, 2017