Fun 'N Sun 2015

Don’t miss Fun ‘N Sun this year:  July 29 – August 1, 2015 in historic Monterey, California.  With four days devoted to California flowers and the floral industry, it is the largest all-California floral display and floral exhibit available in one location.

Golf Tournament • Grower Tours • Industry Educational Sessions

Visit some of California’s leading flower farms, make new friends, meet old friends, and learn about merging trends in the industry.

Convention Registration

Online registration is now closed. If you'd still like to attend Fun 'N Sun, you can register onsite at the event in Monterey beginning on Wednesday, July 29. However, please note that the Wednesday Golf Tournament and the Thursday Grower Tour are completely sold out.

If you have any questions about the event or about registration, please contact the CalFlowers office via e-mail at [email protected] or via phone at 831-479-4912.

Hotel Information

CalFlowers is proud to announce that this year's Fun 'N Sun will be held at the Monterey Marriott:

Monterey Marriott
350 Calle Principal
Monterey, CA 93940

Make sure to ask for the Fun 'N Sun Convention Rate!
Rate:  Single/Double $189 + tax per night
Rooms are no longer available at the Monterey Marriott.

Additional rooms are available at the Fun 'N Sun overflow hotel:

Hotel Pacific
300 Pacific Street
Monterey, CA 93940

Make sure to ask for the Fun 'N Sun Convention Rate!
Rate:  $189 + tax per night
Dates available: July 28 - August 1
The discounted room rate of $189 is effective until Tuesday, July 14, 2015, based on availability in the Fun 'N Sun room block.

Program and Schedule Highlights

(View/download the full conference program/brochure in PDF format here: )

Wednesday, July 29

8:00 am - 4:00 pm
Poppy HillsFun 'N Sun Golf Tournament
(Optional Event)

Poppy Hills Golf Course
5:30 pm - 7:00 pm
Welcome Reception Cocktail Party
San Carlos Foyer, Monterey Marriott
7:00 pm - 9:00 pm
An Evening of Wine and Flowers
(Distinguished Service Award Dinner)
(add Shimi's pic)
San Carlos Ballroom, Monterey Marriott

Thursday, July 30

6:30 am - 3:30 pm
Tour CollageGrower Tour (Optional Event)
  • California Pajarosa
  • CallaCo
  • CamFlor, Inc.
  • Green Valley Floral
  • Kitayama Brothers
5:30 pm - 7:00 pm
Flower Fair Pre-View Cocktail Party
Serra 1, Monterey Conference Center
7:30 pm - 10:30 pm
Monterey Bay Acquarium"A Sea of Possibilities," A Night at the Aquarium 
The Monterey Bay Aquarium

Friday, July 31

8:00 am - 9:00 am

repeated again...

9:15 am - 10:15 am

Future Flower TrendsJ Schwanke
Sponsored by:  Pyramid Flowers

Presented by: J Schwanke – It’s time to get out the crystal ball... Rest Assured- it’s all about the Flowers as J Schwanke shares established and emerging Trends, Colors and Design for Flowers!  Each attendee will get a copy of the 2015-2016 uBloom Trend Report – compliments of CalFlowers & uBloom.


Future Flower Initiatives Brad Denham
Sponsored by:  {Available}

Presented by:  Brad Denham (Arizona Family Florist) – Is it possible to increase the flower-buying patterns of American consumers?  It is more than a possibility – attend this session and learn how the collaboration between CalFlowers, Ascolflores and CalFlowers' member Arizona Family Florist did just that.  Denham, SAF's 2012 Marketer of the Year, shares the game-changing efforts that increased sales to 38 local Arizona florists this past International Women's Day (March 8).


Future Flower Crops for California 
Sponsored by:  {Available}

Presented by:  Ball Seed & Flamingo Hollard – Are you thinking about growing new flower products?  Representatives from Ball Seed and Flamingo Holland will provide insights into emerging new varieties.

Ball Seed will present a view of the flower industry in a completely economic environment, given changes in the past six months and the impacts on growers in South America, Kenya, Europe and California.  In their exhibit booth, Ball Seed will feature commercial and new varieties of summer flowers:  Gyp, Brassicas, Aster, Dianthus, Lisianthus, Delphiniums, Limonium, Sunflowers, Snapdragons, Stocks and Campanas.  Flamingo Holland will present on lily breeding and lily bulb production in Holland and Chile, as well as introductions of OT Hybrids and Rose Lilies into the U.S. market.  Flamingo Holland will also feature samples in their exhibit booth following the education sessions.

Robin, Joaquin & Lourdes 

Fresh & Guaranteed:  Certified American Grown The Ambasador
Sponsored by:  California Cut Flower Commission

Presented by:  Kasey Cronquist, CCFC CEO – The momentum for locally grown flowers is real. Consumers, brides and designers are increasingly seeking homegrown blooms and for the second year in a row,’s annual Dream Wedding will be Certified American Grown.

Cronquist will explain how the recently launched Certified American Grown campaign plans to capture the hearts and minds of American consumers and retailers.

10:30 am - 4:00 pm

Flower Fair
Sponsored by:  Camflor, Inc.; California Flower Shippers, Inc. & Myriad Flowers International, Inc.

Come experience the world’s largest gathering of exhibits displaying California grown flowers and greens under one roof.  If your business demands the finest and freshest products, then you’ll want to plan on spending the day perusing the exhibits in the California Flower Fair. Here you will meet growers, transportation carriers, and other suppliers conveniently located under one roof. This is a fantastic opportunity to network and uncover the newest varieties and strengthen business relationships available from California growers.  Lunch  and refreshments are provided for this event, thanks to our sponsors.

Friday Evening

Free for you to meet with customers to network and get reacquainted.

Saturday, August 1

8:30 am - 11:00 am
Family Business SeminarKurt Glassman
Facilitated by: Kurt Glassman

What do we have in common besides flowers? For most of us it is family business. Let’s be honest, dealing with family concerns often makes flower concerns seem like a bed of roses. We are very fortunate to own or run our family businesses, but there are a lot of issues that must be addressed for
the continued health 
and wealth of your family business.  Glassman will lead a panel with four top floral family leaders who will discuss:

  1. Family business ownership transition.
  2. Family business management transition.
  3. Working with family:  Shareholder agreements, stocks, pay, managing family, in-laws and out-laws and all the other "fun" aspects of working with family.
End of Convention


Thanks to our many sponsors:

  • A & M Flower Growers
  • Alaska Air Cargo
  • Armellini
  • California Flower Shippers, Inc.
  • California Pajarosa
  • California State Floral Association
  • CallaCo
  • CalMex Wholesale Growers & Shippers, Inc.
  • CamFlor, Inc.
  • CCFC
  • Central California Flower Growers, Inc.
  • Coastal Nursery LLC, Monterey Bay Heather
  • Commodity Forwarders
  • Dos Gringos, A Flower Company
  • Dramm & Echter, Inc.
  • DV Flora
  • Ever-Bloom, Inc.
  • FedEx
  • Fiorebella, Inc.
  • Florabundance, Inc.
  • Frank Adams Wholesale Florist
  • Green Valley Floral
  • Holland America Flowers, LLC
  • Joseph & Sons, Inc.
  • Kennicott Brothers
  • Kitayama Brothers, Inc.
  • Komet Sales
  • Mayesh Wholesale Florist, Inc.
  • Mellano & Company
  • McConnell Wholesale Flower Shippers
  • Myriad Flowers International, Inc.
  • National Resource Management, Inc.
  • Oasis Floral and Floralife, a division of Smithers-Oasis Company
  • Ocean View Flowers
  • OnTrac
  • Priority One Flower Shippers, Inc.
  • Pyramid Flowers Inc.
  • Robert Mann Packaging, Inc.
  • S.F. Flower Mart LLC
  • San Diego Wholesale Florists
  • Smithers-Oasis Floral