![]() That Flower Feeling thanks Miley Cyrus for being the unofficial ambassador for flowers As per the lyrics of her now infamous song, Miley doesn’t need anyone to buy her flowers.So instead, That Flower Feeling thanked her with the next best thing: a defiant, Miley-inspired vase. When Miley Cyrus unintentionally captures your brand purpose in a song, there’s only one thing that can be done: thank her for The lyrics in Miley’s billboard-topping song Flowers, “I can buy myself flowers” have become an anthem for self-empowerment. Turning what’s typically seen as a romantic gift into a rebellious act of self-care. It’s a message that’s not far from what the flower brand, That Flower Feeling, has been communicating to consumers. As Heather Lewis, Strategy Director at 180 Amsterdam explained: “That Flower Feeling has always believed that flowers are a powerful and simple act of self-care. One with benefits backed by science. So, when we heard Miley singing the same tune, we knew we had to thank her properly.”
Made personal with Miley’s tattoos, the hand vase’s curious shape is designed to either be seen as a raised fist for self-empowerment or a bold sign to her ex, depending on how she feels. With the latter gesture resulting in a pose that has become part of the rebellious singer’s personal brand. ![]() Steve Dionne, Executive Director at That Flower Feeling said: “When one of the world’s most famous pop stars sings about what your business stands for, you must join the conversation. By thanking Miley on a larger-than-life scale, we’re able to stoke the cultural fire and make sure That Flower Feeling appreciates its newest, unofficial ambassador.”
Miley Cyrus’ song Flowers launched in early January 2023 as the lead single in her latest studio album Endless Summer Vacation. The song went straight to number one, breaking the record as the most streamed song in a week on Spotify during both its first and second week. It debuted at the top of the Billboard Global 200 chart, has been at number one in the US for the last five weeks while also reaching number one in over 35 countries. EDITOR’S NOTES About That Flower Feeling For more information, please visit https://www.thatflowerfeeling.org/ Or contact Steve Dionne, [email protected] // (760) 213-3996 About 180 For more information, please visit https://www.180amsterdam.com/ |