Women’s Day has proven a wildly popular floral holiday in many parts of the world. To develop this holiday into a bigger event here in the U.S., CalFlowers staff and members have been working with their colleagues across the industry – from U.S. and overseas growers to shippers to our counterparts at CCFC, SAF and other key groups – to expand awareness and support promotion of Women’s Day.

CalFlowers spearheaded a committee that has initiated promotional opportunities and is encouraging all participants to create a focus on the holiday. As a result, beautifully designed, eye-catching promotional posters have been created and will be distributed to retailers and others soon. Other participants in the group are doing public relations, social media and point-of-sale marketing with messaging about honoring the women in our lives.