Memorial Day Flowers-It's Personal

I spent the morning in the hotel lobby of the Marriott Gateway assisting in the distribution of bouquets donated by CalFlowers' member Ocean View Flowers.  It was moving to watch the families, couples - young and old - and young women remembering their lost soldiers.  There were some tearful moments, especially as the family members realized that the bouquets offered to them were a gift and the roses that will be placed on more than 100,000 grave sites over the next two days were all donated by growers!  We received many hugs with requests to pass along their deep and abiding gratitude for even thinking of them - very touching.  Hard not to tear up!

What struck me about today was that for so many Americans this weekend is very personal.  I also learned that this is very personal for Ramiro Peñaherrera, founder of Memorial Day Flowers and an American/Ecuadorian flower farmer.  I am honored and pleased to call Ramiro a friend – a new friend, having met through this year's event.  Here we are with the stand of Ocean View bouquets in between meeting, greeting and passing out flowers this morning.

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CalFlowers to Sponsor Memorial Day Flowers Foundation to Honor Service Members Across the U.S.

This year, for the first time, CalFlowers will join other floral industry providers and organizations in supporting the Memorial Day Flowers Foundation (

The foundation started in 2011 to “…show appreciation for our country and to honor those who have served…” with executives at four flower industry companies who distributed 10,000 roses at Arlington National Cemetery (ANC).

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Check Out Our New Virtual Home

Check Out Our New Virtual Home:  CalFlowers Launches New Website

CalFlowers continues its evolution as a vital link from flower to the consumer with a new website.

If you click over to, you will see a fresh new design that symbolizes the rebranding of CalFlowers from its NorCal roots.

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USA's Largest Floral Expo Lands on California Shores

This year, California hosted the World Floral Expo ( in the Los Angeles Convention Center. 

According to show organizers, “…the city has been chosen for its proximity to LA International airport (LAX) and the Californian flower growers’ area, who are expected to have a strong presence in the upcoming trade show. Especially for this reason the outcome of the show may lead to unexpected positive developments, such as a sales boost of Californian grown cut flowers and potted plants.”

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Women's Day 2015

Women’s Day has proven a wildly popular floral holiday in many parts of the world. To develop this holiday into a bigger event here in the U.S., CalFlowers staff and members have been working with their colleagues across the industry – from U.S. and overseas growers to shippers to our counterparts at CCFC, SAF and other key groups – to expand awareness and support promotion of Women’s Day.

CalFlowers spearheaded a committee that has initiated promotional opportunities and is encouraging all participants to create a focus on the holiday. As a result, beautifully designed, eye-catching promotional posters have been created and will be distributed to retailers and others soon. Other participants in the group are doing public relations, social media and point-of-sale marketing with messaging about honoring the women in our lives.   

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2014 Recap: CalFlowers Continues Growth to Serve Its Members

As we all know, about 80 percent of cut flower production occurs in California, creating an economic engine with an impact greater than $1B dollars just in the state of California (Floriculture Crops 2013 Summary - pg. 7).

To support floral industry growth, California Association of Flower Growers and Shippers (CalFlowers), has been working hard on your behalf and is even expanding its role and mission for its grower and shipper members.

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