CalFlowers Attends Proflora for First Time in 2017
by: Michael LoBue, CEO

Of course, many CalFlowers members have attended Asocolflores' Proflora event in Colombia in years past, but this is the first formal attendance by association staff, as well as my first visit to Colombia.  I learned a great deal, but probably what those who've attended Proflora in the past already knew.  Colombia grows many varieties of commercial cut flowers, not just the big three (e.g., roses, mums and carnations); the commercial flower farms are generally indistinguishable from flower farms I've visited in California, and the people are wonderfully hospitable (everyone I met, whether they were part of the floral industry or not).

In discussions with the Board of Directors about attending this year's event, we felt that it would be important for me to attend to represent CalFlowers and to experience first-hand what the industry was like in our market's largest importer.  Upon reflection these were two valid and important reasons to attend, but there was much, much more to the trip.  So much so, that I believe I should attend one South American floral conference per year as CalFlowers' CEO.  Here's why, in no particular order ...