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CalFlowers Exhibits at IFE for the First Time

CalFlowers was in the California Pavilion at the 2015 International Floriculture Exposition in Chicago on June 9 & 10.  While the booth itself was on the small side, it was ideally located near the exhibit entrance, and therefore, enjoyed excellent traffic over the two days of the show.

The booth drew attendees with wide ranging interests.  For CalFlowers, our conversations were largely with small to medium sized florists and event planners; we’re optimistic that we’ll see some new members from this exhibition.  In addition, there were the “usual suspects” in the form of close friends with the Association:  Armelini, Prime, Sun Valley, our South American friends, and Ag Buddies Fresh Origins and Harvest Sensations.

We were joined in the California Pavilion by CalFlowers members:  Coastal Floral, Shubert Nursery and Clearwater Nursery.  Scott Fulton of Euro American Propagators was also in the booth.  The entire Latin American team from FedEx (see below) was in a booth of their own – we will be working with this team when we add the Latin America Farm Direct Program to the CalFlowers’ shipping program benefits (the subject of a later announcement post Fun ‘N Sun).

Left to right sitting:  Elesebeth Nielsen, Paula Windyka, Chris Johnson, Mariangela Cespdedes, Dianek Ventura
Back row standing:  Felipe Pardo, Tatiana Mora

A special thanks goes out to Carmen Garcia of Coastal Floral and Toni Shubert of Shubert Nursery for their efforts in organizing the California Pavilion. 

Pat Umamoto (Coastal Paradise Nursery) and Carmen Garcia (Coastal Floral)


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