More Americans, enjoying more flowers, more often...

Volume V, Issue 2 

February 2019

In This Issue ...

  1. CalFlowers Goes to Washington
  2. Become a Fun 'N Sun Sponsor
  3. 2019 World Floral Expo 
  4. Transportation
  5. New Members


World Floral Expo (WFE)
March 20 - 22, 2019
Dallas Market Center
Dallas, TX


International Floral Expo (IFE)
June 18 - 20, 2019
Miami Beach Convention Center
Miami, FL


AIFD 2019 - "Awaken"
July 6 - 11, 2019
Las Vegas, NV

2019 Fun 'N Sun Convention

July 24 - 27, 2019
Hilton Santa Barbara Beachfront Resort
Santa Barbara, CA


September 18 - 21, 2019
Ritz-Carlton Amelia Island
Fernandina Beach, FL

 Flower Of The Month:

This month is associated with St. Valentine's Day and red roses. However, the flower of the month of February is Violet.

The flower symbolizes faithfulness, humility and chastity. Gifting violets in the Victorian era conveyed the message 'I’ll always be true’. The flower is found in shades of blue, mauve, yellow, and cream.

CalFlowers News

Our goal is to communicate with the membership and interested parties on a monthly basis about recent, past, and upcoming events, program updates, and general information about CalFlowers' engagement in the industry on behalf of the membership.


CalFlowers Goes to Washington 

For the second year in a row, CalFlowers will be a Platinum Sponsor of SAF’s Congressional Action Days(CAD) on March 11 & 12, 2019.  This is thanks to members’ support for CalFlowers’ engagement in governmental relations with other industry associations. 

“Sponsoring SAF’s CAD is a productive way for CalFlowers to support this event,” said Michael LoBue, CalFlowers CEO.  “SAF has a strong 35-year track record as the industry’s Washington watchdog.  Sponsoring CAD allows CalFlowers to leverage SAF’s knowledge and experience and to join forces as an ‘industry voice’.”

In early January, 85 CalFlowers members provided a clear set of priorities to the new Government & Industry Relations Committee by responding to a public policy survey sent to all members.

The top five issues from the survey are:

  1. Immigration Reform
  2. Tax Reform
  3. White House Conference for Small Business
  4. E-Verify
  5. Minimum Wage

The top five issues were virtually the same for all member lines of business. Wholesalers represented 41% and Growers represented 26% of the respondents.

Become a Fun 'N Sun Sponsor

Increase awareness of your organization and gain new customers at our upcoming biennial Fun ‘N Sun Convention by becoming a 2019 Fun ‘N Sun sponsor.

Fun ‘N Sun is set for July 24 - 27, 2019 and will be held at the Hilton Santa Barbara Beachfront Resort in Santa Barbara, California.

The sooner you check out the full list of sponsorship opportunities and sign up, the better the chance that you will find the perfect vehicle to market your organization.

If your sponsorship form is submitted before February 28, your company name and sponsorship will appear
  • in our full color brochure, which will be sent out to over 2,000 members and prospects,
  • in the Fun ‘N Sun program book that will be handed out to each Fun 'N Sun attendee,
  • and on all signage during the convention and on the CalFlowers website.

Click Here for the complete list of sponsorship opportunities.

Thank you to the companies who have chosen to be valued 2019 Fun ‘N Sun Sponsors:

FedEx, Flamingo Holland, Golden State Flower Brokers, Joseph & Sons Inc., Komet Sales, Ocean View Flowers, The Sun Valley Group, Westerlay Orchids LP

If you have any questions about sponsorship or the convention, please contact Monnaie Pepin (970) 460-9764 or [email protected].

2019 World Floral Expo 

World Floral Expo is coming up soon - from March 20-22, 2019, and you still have time to register to exhibit. We only have 4 booths left.

You’ll enjoy preferential exhibit rates in the CalFlowers Pavilion, where CalFlowers members’ products will be on display.

Join CalFlowers members who have already booked their space in the CalFlowers Pavilion:

  • Arctic Alaska Peonies
  • FedEx
  • Francis Biddle International
  • Glad-A-Way Gardens Inc.
  • Holland American Flowers LLC
  • Texas State Floral Association
  • Valley Springs
  • WGV, International

The event will take place in the Dallas Market Center, North Hall, from Wednesday, March 20 to Friday, March 22. Show hours each day are 10:00 a.m. - 4:00 p.m.  

Whether you exhibit or not, if you attend, please stop by the CalFlowers exhibit to show support for the CalFlowers aspirational goal: 

More Americans, enjoying more flowers, more often

Be sure to secure your space in the Pavilion before space sells out.  

If you have any questions, please contact: Monnaie Pepin (970) 460-9764 or email: [email protected]. 


As a reminder, current shipping rates and program information is up on the CalFlowers website.  Members using their log-ins can access this information anytime.  Rates on FedEx, GSO, OnTrac and Airlines can all be found as well as other handy information.  For questions or comments on any of our programs, please contact Chris Johnson for assistance (760) 533-5580 or [email protected].

With our rates for 2019 now in place, we are pleased to report that our Express discount is now better than ever for Priority and Standard Overnight!  2019 FedEx rates are now available on our website at

We would also like to remind members to stay current with their FedEx Express shipping invoices. FedEx’s payment terms are 15 days.  All members shipping on FedEx Express are expected to stay within the FedEx payment terms. To obtain your invoice details and payment options, please contact FedEx Customer Service.

And for CalFlowers members considering using FedEx to ship wine and spirits (alcohol), FedEx requires special documentation and permitting.  Shipping alcohol without this documentation is not allowed and strictly enforced.  For more information please visit

Our CalFlowers GSO program is one of our most value priced offerings.  GSO provides door to door services to CA, AZ, NV, OR, WA NM and ID.  Members wanting to ship on GSO must sign up in advance. It’s easy to do and just takes a few minutes.  Please contact Chris Johnson for more details (760) 533-5580 or [email protected].  

OnTrac has a very nice “Time and Transit Map” under Zip Tools on their website.  This handy map loaded from YOUR zip code helps you understand OnTrac’s overnight commitment areas.  To download your map, please visit


Check out our updated airline contact website page, a handy reference offering contact information for our California Air Cargo representatives.  Members, please visit for a copy of this list.

If you haven’t yet heard about the new CalFlowers/Alaska Airlines shipping program, this exclusive offering is available now for CalFlowers members.  These new Priority Rates are the best we have seen in years and with the Virgin merger completed, Alaska Airlines has an extensive network servicing major popular destination all across the U.S. However, to get linked to this exceptional program, interested members must sign up.  Please contact Chris Johnson to get started (760) 533-5580 or [email protected].

For members shipping into Canada, we have a brand new member carrier who has put together some aggressive shipping rates for members.  WestJet is Canada’s second largest airline and we are pleased to have them as one of our newest airline partners.  WestJet has extensive service throughout Canada and these new rates promise to be an excellent option and value.  Look for more details next week on WestJet.

NOTE: Transportation Rate information and documents are viewable/downloadable as PDFs on the CalFlowers Members Only site. Please note that these documents are considered sensitive material and are available to the primary contacts for Ag Buddy, Associate Floral, Associate Grower, and Floral members.

New Members

In January 2019, we were pleased to welcome the following new CalFlowers members:

Associate Floral
Ecuamia Flowers
Miami, FL

Twinbrook Floral Design, Inc.
Chantilly, CA

Associate Grower
Summertime Peonies
North Pole, AK


Left Coast Flower Shippers, LLC
Capitola, CA

Pacific Blooms, Inc.
San Diego, CA

Sprig, LLC
Santa Ana, CA


1500 41st Avenue, Suite 240 Capitola, CA 95010 | 

Ph. 831-479-4912 | Fax 831-479-4914