More Americans, enjoying more flowers, more often...

Volume II, Issue 7  

July 2016

In This Issue ...

  1. Member Meeting Registration Is Now Open
  2. 2016 California State Fair - Floral Donations Needed
  3. CalFlowers Attends 2016 AIFD 
  4. CalFlowers Attends IFE in Chicago
  5. Transportation Updates
  6. New Members

Going Social ...

Members, please follow us on Instagram @CalifFlowers and hashtag #CalFlowers. Watch for event or news-specific hashtags.  And we welcome your photos! Please share with Michael LoBue at [email protected].


Upcoming Events

2016 Member Meetings:

8/9/16 Hyatt Regency   Monterey, Monterey, CA

8/16/16 Park Hyatt Aviara, Carlsbad, CA

8/18/16 Fess Parker, Santa Barbara, CA

2017 Fun 'N Sun:

August 9 - 12, 2017 Park Hyatt Aviara, Carlsbad, CA 


CalFlowers News

Our goal is to communicate on a monthly basis with the membership and interested parties about recent past and upcoming events, program updates, and general information about how CalFlowers is engaging in the industry on behalf of the membership.


 

Member Meeting Registration Is Now Open

Online registration is now open for our three upcoming Member Meetings in August.  Meet old friends, make new friends, and join the discussion about the California floral industry at a member meeting near you. 

CalFlowers strives to create opportunities for open dialogue among members and to help your businesses thrive.  Attend one of these meetings to learn about our plans for 2016-17.

Below is a tentative itinerary for each of the meetings.  Round table topics will be announced soon.

  Time Agenda Item
  11:30 a.m. - 12:00 p.m. Registration
  12:00 p.m. - 12:45 p.m. Welcome Lunch
  12:45 p.m. - 1:45 p.m. Strategic Planning Report
presented by CEO Michael LoBue
  1:45 p.m. - 2:00 p.m. Break
  2:00 p.m. - 3:00 p.m. Round Table Discussions
  3:00 p.m. - 4:30 p.m. Vendor Reception
(each attendee will receive one FREE drink ticket to be used at the vendor reception)

To register for any of these meetings, click on the appropriate meeting link and then simply follow the instructions below. The price for each meeting is $25 for early bird and $35 at the door.

  Meeting Early Bird
Fee
On-Site
Fee
  August 9, 2016 - Hyatt Regency, Monterey, CA $25
(by 08/02)
$35
(after 08/02)
  August 16, 2016 - Park Hyatt Aviara, Carlsbad, CA $25
(by 08/09)
$35
(after 08/09)
  August 18, 2016 - Fess Parker, Santa Barbara, CA $25
(by 08/11)
$35
(after 08/11)

Please note that registering requires logging in to the CalFlowers website.  If you've forgotten your username and/or password, you can retrieve them using your e-mail address (the e-mail address at which you have received this e-mail notification).

To register yourself:

  1. After you've logged in, you will see a page with the member meeting location and date.  Click on the Register Yourself button.
  2. On the registration page, the contact info that we have on file for you will automatically be populated into the fields.  Please complete any missing information.  Note that any changes you make to your contact info here will automatically be updated/saved in our database.  Fields marked with a red star are required.
  3. Once you have entered your contact info, click Next at the bottom of the page, below the Cancellation Policy.
  4. Verify your contact info on the Summary page.  If you need to make any changes, click Previous to go back to the registration page.  Click Next to go to the secure payment page.
  5. On the Payment page, enter your credit card info and verify / update the billing address.
  6. Click Submit Payment to complete your registration.  You will see a Confirmation page, and that same information will be e-mailed to you for your records.
To register on behalf of a co-worker / employee:
  1. After you've logged in, you'll see a page with the member meeting location and date.  Click on the Register Linked Profile button.
  2. From the drop-down list, select the person you would like to register.
  3. On the registration page, the contact info that we have on file for the registrant will automatically be populated into the fields.  Please complete any missing information.  Note that any changes you make to the registrant's contact info here will automatically be updated/saved in our database.  Fields marked with a red star are required.
  4. Once you have entered the registrant's contact info, click Next at the bottom of the page, below the Cancellation Policy.
  5. Verify the contact info on the Summary page.  If you need to make any changes, click Previous to go back to the registration page.  Click Next to go to the secure payment page.
  6. On the Payment page, enter your credit card info and verify / update the billing address.
  7. Click Submit Payment to complete your registration.  You will see a Confirmation page, and that same information will be e-mailed to you for your records.
If you need to register multiple individuals, simply repeat the above steps.Please note that you can also register for any of the Member Meetings by logging in directly from the CalFlowers website at www.cafgs.org.  Just click on the Member Login button in the top right of the home page to be taken to the Members' Only Page, where you'll find links to the Member Meeting registration forms.If you have any questions or problems at all, please do not hesitate to contact the CalFlowers office via e-mail at [email protected] or via phone at 831-479-4912.

2016 California State Fair - Floral Donations Needed

Dear CalFlowers Member:

We are pleased to report that the California State Floral Association (CSFA) has been invited to once again participate at this year’s California State Fair.  Last year’s inaugural event was a huge success with two exhibits featuring a California Grown Floral Shop and a Hydroponic Flower Greenhouse on The Farm within the fair grounds.

This year’s “Flower Shop” will feature only California GrownFlowers and is located in County Building B near the Farm atCal Expo.  The shop will have designers showcasing California flowers 12 hours a day for the entire 17 days of the Fair.  The Fair has named Sunday, July 17th “California Flower Day”

Students and professional floral designers will compete in qualifying competitions during the day.  In partnership with California Foundation for Agriculture in the Classroom, Flower Day will also feature a children’s floral design showcase.  In the evening, three local chefs will each create a dish highlighting an edible flower.

We are sincerely grateful to have CalFlowers support of our projects at the 2016 California State Fair.

CSFA has been asked to provide flowers and supplies for the Floral Shop throughout the fair and on Flower Day, July 17th.  We would truly appreciate your sponsorship of beautiful California flowers.

Flora Fresh Inc. will be the receiver site and will be contacting you for ship dates and special needs.  If you would like more information on how to donate and ship, please contact Marty Espe @ 916-927-9767 or by email at [email protected].

Here is the schedule for "Flower Day" July 17th:

11 AM - Student Floral Design Competition: Student designers will compete in a Surprise Package & Designer’s Theme Composition using CA GROWN flowers.

1 PM – Children’s Design Showcase: Elementary school children will design and create their own CA GROWN floral bouquets.

3 PM - Top Ten Floral Design Competition:  Skilled floral designers will compete in a Surprise Package & Designer’s Theme Composition using CA GROWN flowers.

6 PM - Farm to Fork Edible Flower Cooking Demonstration & Flower to Vase Tablescape Competition:  Three local chefs will prepare dishes highlighting edible flowers and floral designers will create tablescapes incorporating each chef’s edible flower.

Your consideration and support would be greatly appreciated. Come visit us at the 2016 California State Fair in the CA Grown Floral Shop.  Together we can show attendees what beautiful flowers California has to offer. 

Sincerely,

Ann Quinn
Executive Vice President
California State Floral Association


CalFlowers Attends 2016 AIFD Symposium “Inspiration”

CalFlowers members played a huge part at the 2016 AIFD Symposium in Orange County, California.  With Symposium being held in California this year CalFlowers members went above and beyond with their donations to ensure attendees were surrounded by beautiful California flowers and greens to see and enjoy.

With over 1,000 attendees throughout the week, hands on classes, many on stage presentations and the largest showing of Partner’s table exhibits in recent years, there was a heightened excitement at the Partner’s Expo ribbon cutting ceremony on the morning of July 4th.  

New this year, Partner’s Expo was open for two days to provide exhibitors more exposure.  CalFlowers did an on-stage presentation with the help of AIFD designer Derrick Vasquez during the Partner’s Expo.  Derrick did demonstrations using all California flowers and greens with a Disney princess theme to go along with the décor from our Partner’s table.

CalFlowers was a Diamond Elite Partner again this year and sponsored “Flowers with Soul II” featuring the floral artistry of one of Korea’s leading designers Julia Kim AIFD, CFD. 

Julia demonstrated the beautiful and artistic compositions that the sphere and quadrangle can create using only California flowers and greens.

Thank you to all of our CalFlowers members who donated flowers and greens for AIFD this year.  Our California presence was definitely felt throughout the week.

Julia Kim AIFD, CFD (Right) 
Mike Mooney - CalFlowers President (Left)


CalFlowers Attends IFE in Chicago

CalFlowers was an exhibitor in the
“California Pavilion” at the International Floral Expo (IFE) show in Chicago June 20 – 21. This year, Dramm & Echter as well as Mellano & Company were there alongside CalFlowers in the booth to show attendees what California has to offer.

Jan Sayers of Mellano & Company (Left)
Juan Carlos Aguilar of Dramm & Echter (Right)

For 2016, IFE was held in conjunction with FMI Connect, United Fresh and the Global Cold Chain Expo.  IFE is considered one of the leading industry trade events that always bring in the highest-volume buyers from the floral industry.  This three day annual event is where the floral industry gathers to discover new products, new suppliers and many networking opportunities. 

The show was well attended by top quality buyers and sellers.   One badge got you in to all four shows.  There were 225 exhibitors in the floral section alone and over 14,000 attendees combined for the four trade events.United Fresh and the Global Cold Chain Expo.  IFE is considered one of the leading industry trade events that always bring in the highest-volume buyers from the floral industry.  This three day annual event is where the floral industry gathers to discover new products, new suppliers and many networking opportunities.

The show will once again make it back to Chicago June 13 – 15, 2017 at the McCormick Center. 

Thank you to all of the CalFlowers members who sent floral donations for our booth.


Transportation

  1. If you missed our announcement, CalFlowers has new Hawaiian Airlines Cargo rates into the Islands. These “all in” rates are an excellent value and include, fuel, security and screening charges.  To get your copy, please visit our website or members can contact me directly for any questions and information. [email protected]
  2. As you may have seen, CalFlowers has recently launched the FedEx IPD program.  This program is tailored to our wholesale members and allows fast 3-day airport to door import of product from Colombia and Ecuador. Our program offers excellent rates and a special two box minimum.  Other special waivers apply and members just need to contact Chris Johnson to inquire  760-533-5580 or c[email protected]
  3. We want to remind our shipping members using OnTrac that we have a Special Accounts Groups (SAG) representative available to assist when needed.  Shippers are encouraged to contact Carla Boske-Rodriguez at 800-334-5000 EXT 3152 for any question.  Carla can also be reached at [email protected].

NOTE: Transportation Rate information and documents are now viewable/downloadable (as PDFs) on the CalFlowers Members Only site. Please note that these documents are considered sensitive material and are available to the primary contacts for Ag Buddy, Associate Floral, Associate Grower, and Floral members only.

To access the Members Only site, simply login using the Member Login button in the top-right corner of our website.  

Click Here if you don't know or don't remember your username and/or password.  This document will help you login. 


New Members

In June 2016, we were pleased to welcome the following new CalFlowers members:

Associate Floral

Bloompop
Arlington, VA

Esprit Miami
Miami, FL

Fields of Blossoms, LLC
Miami, FL

Hill's Wholesale Florist
Longview, TX

Mayesh Wholesale Florist, Inc.
Houston, TX

Petal Pushers Express
Colorado Springs, CO

Poppies Design Studio, LLC
St. Louis, MO

Rainbow Rose Co.
Odessa, FL

Villere Corp.
Metairie, LA

 

Ag Buddy

Chilly Root Peony Farm LLC
Homer, AK

Floral

Coastline Flowers
Watsonville, CA

West Flower Growers
Camarillo, CA

 

 

 

 

 

1500 41st Avenue, Suite 240 Capitola, CA 95010 | www.cafgs.org | Ph. 831-479-4912 | Fax 831-479-4914