More Americans, enjoying more flowers, more often...

Volume III, Issue 7 

July 2017

In This Issue ...

  1. 2017 Fun 'N Sun Discounted Room Rate Ends
  2. 2017 Fun 'N Sun Registration
  3. CalFlowers Sponsors WF&FSA's 2017 Management Institute
  4. Featured New Member of the Month
  5. Transportation Updates
  6. New Members

Going Social ...

Members, please follow us on Instagram @CalifFlowers and hashtag #CalFlowers. Watch for event or news-specific hashtags. And we welcome your photos! Please share with Michael LoBue at [email protected].

Upcoming Events

WF&FSA 2017 Management Institute
August 1 - 4, 2017 
Denver, CO

Fun 'N Sun
August 9 - 12, 2017 
Park Hyatt Aviara
Carlsbad, CA

SAF Annual Convention
September 6 - 9, 2017
Palm Beach, FL

WF&FSA Floral Distribution Conference
October 18 - 20, 2017
Miami, FL

CalFlowers News

Our goal is to communicate on a monthly basis with the membership and interested parties about recent past and upcoming events, program updates, and general information about how CalFlowers is engaging in the industry on behalf of the membership.


Time is Running Out  

Fun 'N Sun Discounted Room Rate Ends on Monday, 7/17

Click here to reserve your room!

The Fun 'N Sun room rate is $235 single/double.  

To reserve a room, click here or call the hotel at (888) 459-4991 and mention the Fun 'N Sun Convention to get the group rate. The cut-off date for guaranteeing the Fun 'N Sun room rate is July 17, 2017 based on availability in the Fun 'N Sun room block.

Click Here to see who has already registered to attend Fun 'N Sun

2017 Fun 'N Sun Registration 

Don’t miss Fun ‘N Sun 2017 in Carlsbad, California, celebrating our 75th year!  With four days devoted to California flowers and the floral industry, it is the largest all-California floral display and floral exhibit available in one location.

Grower Tours • Industry Educational Sessions • Golf Tournament

Visit some of California’s leading flower farms, make new friends, meet old friends, and learn about merging trends in the industry.

Full registration cost is:

  • $649 Regular until July 31
  • $699 after July 31
Full registration includes the following events/meals, with the option to purchase additional admissions for family and/or guests:
  • Wednesday Welcome Reception and Dinner
  • Thursday Flower Fair Pre-Show Cocktail Party and Dinner
  • Friday Educational Seminars and Continental Breakfast
  • Friday Flower Fair and Lunch
  • Saturday Business Seminar "Impact of Cannabis on California Floral Industry" and Breakfast

To learn more about Fun 'N Sun, visit the website at:

To register for the Golf Tournament, click below:

For more information, contact our office at (831) 479-4912.  

CalFlowers Sponsors WF&FSA's 2017 Management Institute 

CalFlowers is pleased to sponsor WF&FSA’s 2017 Management Institute, taking place August 1-4 in Denver, CO. 

Join top floral industry professionals for three days of networking, practical industry education and the ever-popular Road Trip visiting five of the top wholesale, retail and event florists in the industry. 

You can find more information and register here.

Featured New Member of the Month

Pacific Tradeworks

Pacific Tradeworks is a cut floral greens shipper located in the great Pacific Northwest. The company was founded by Mike Figliola in 2006. After many years of working within the floral trade in California, Texas and South Florida. Mike returned to his home state of Washington in mid-2005. Shortly thereafter he started his greens company.

Western greens, such as Salal, Beargrass, Huckleberry and Moss, to name a few, are very popular worldwide. Pacific Tradeworks picks, packs and ships all these items to the wholesale floral trade. Pacific Tradeworks sells to clients all over the U.S., Europe and Asia.

Salal is by far the most popular seller from their region. The salal season is just getting started now, mid-July. The season usually runs from July through late May. When pre-ordered, storage is available during the off season as well.

During the winter holiday season Pacific Tradeworks shifts gears to Christmas evergreen products. Mike (pictured right) couldn’t have started a more appropriate floral business in Washington. Washington’s nickname is “The Evergreens State”. Evergreen trees are not deciduous and therefore do not lose their leaves hence the term “evergreen trees”. The many evergreen fir and pine trees in Washington make green a symbol of color for Washington which is also represented by the dominant green color in the state flag.  Christmas evergreens are abundant in this region.   Noble fir, Douglas fir, Cedar (many varieties) and Pine are harvested for Pacific Tradeworks wreath, garland and bulk material sales for wholesale clients nationwide.

Pacific Tradeworks works hard to keep their clients satisfied with great quality, fare pricing, honesty, integrity and customer service. If you’re looking for a western, and/or Christmas greens shipper please give the folks at Pacific Tradeworks a call. They would be honored to be a part of your success.

Click Here to learn more about Pacific Tradeworks.


  1. Armellini has just announced that beginning July 1, 2017, they will begin offering services to Washington and Oregon.  Armellini strategically acquired Direct Trucking, which will allow them a quick and smooth entrance into that area and begin offering quality products and services to local customers.  For more information on this new development, please call Armellini’s Customer Center Department at (888) 235-4723.
  2. Big news from our newest shipping partner, Golden State Overnight.  GSO has expanded D2D operations from four to seven states.  As of May 15, GSO is now servicing Oregon, Washington, and Idaho.  This new expansion now brings GSO’s service area to CA, NV, AZ, NM, OR, WA, and ID.   Our program will now include these new states and prices will remain the same.  The only change is in terms of delivery times.  OR, WA, and ID will be classified as 2-day service (depending on origination) so shippers will need to pack boxes accordingly.  For more information on GSO and our program expansion, please visit our website, or contact Chris Johnson directly at [email protected].
  3. As you may have seen, the CalFlowers / FedEx International Priority Distribution (IPD) program is progressing nicely. This program is tailored to our wholesale / ecommerce members and allows fast 3-day airport-to-door import of product from Colombia and Ecuador. Our program offers excellent rates and a special two-box minimum.  Other special waivers apply, and members just need to contact Chris Johnson at (760) 533-5580 or [email protected] to inquire.

NOTE: Transportation Rate information and documents are viewable/downloadable (as PDFs) on the CalFlowers Members Only site. Please note that these documents are considered sensitive material and are available to the primary contacts for Ag Buddy, Associate Floral, Associate Grower, and Floral members only.

To access the Members Only site, simply login using the Member Login button in the top-right corner of our website.  

Click Here if you don't know or don't remember your username and/or password.  This document will help you login. 

New Members

In June 2017, we were pleased to welcome the following new CalFlowers members:

Associate Floral
Albuquerque Florist, Inc.
Albuquerque, NM

Arctic Alaska Peonies Cooperative
Fairbanks, AK

Cutts Floral Distributors
Lincoln, NE

Floral Sense, Inc.
Miami, FL

Reno Wholesale Flowers
Sparks, NV

Associate Grower
Alaska Peony Market Cooperative
Kenai, AK

Mountain Flower Farm
Warren, VT

Three Little Birds Peonies
Anchor Point, AK

Wholesale Glass Vases International
El Monte, CA


Allen's Flowers
San Diego, CA

American Flower Brokers
San Francisco, CA

Bandy Ranch Floral
Vista, CA

Garden Valley Ranch
San Francisco, CA

Willow Floral Design
Modesto, CA



1500 41st Avenue, Suite 240 Capitola, CA 95010 | 

Ph. 831-479-4912 | Fax 831-479-4914