More Americans, enjoying more flowers, more often...

Volume IV, Issue 6 

June 2018

In This Issue ...

  1. Memorial Day Flowers 2018
  2. Bert E. Jessup -Celebration of Life 
  3. WF&FSA Offers Discount 
  4. USDA to release 2018 Floriculture Crops Report
  5. CalFlowers Dues Renewal - Deadline Approaching
  6. Featured New Member of the Month
  7. Transportation
  8. New Members


2018 AIFD National Symposium "Discover"
June 30 - July 4, 2018
Washington D.C.


2018 CalFlowers Member Meeting
September 11, 2018
Westin Mission Hills
Rancho Mirage, CA

SAF Palm Springs
September 12 - 15, 2018
Westin Mission Hills
Rancho Mirage, CA


2019 Fun 'N Sun Convention
July 24 - 27, 2019
Hilton Santa Barbara Beachfront Resort
Santa Barbara, CA

 Flower Of The Month:

June flower of the month: Rose 

Love, passion, beauty and perfection. The rose is rich with history and meaning. Named for the Latin word rosa which means red. Associated with the 15th wedding anniversary.

CalFlowers News

Our goal is to communicate on a monthly basis with the membership and interested parties about recent past and upcoming events, program updates, and general information about how CalFlowers is engaging in the industry on behalf of the membership.


Memorial Day Flowers Initiative Expands

Once again, CalFlowers was a platinum sponsor for this year’s Memorial Day Flowers initiative, supporting an expanding effort to honor the sacrifices made by America’s military men and women.  

The initiative began in 2011, after U.S. citizens working in the flower industry formed the Memorial Day Flowers Foundation, (MDFF).  That year, the Foundation placed 10,000 roses at Arlington National Cemetery on Memorial Day.

This year, the Foundation organized the headstone placement of 210,000 flowers at Arlington and 250,000 stems at 41 other U.S. cemeteries. In addition, 130 retailers gave roses to their communities to honor those who have served.

CalFlowers was also the event organizer at the San Francisco and Miramar National Cemeteries this year.

Click Here to read the full article.

Bert E. Jessup - Celebration of Life

It's A Party!!! To celebrate the life of
Bert E. Jessup
June 7, 1935 - April 23, 2018

Join the Jessup family:
Saturday, July 21, 2018

Noon to 5:00 p.m.

Girloy Elks's Lodge
2765 Hecker Pass Highway
Gilroy, CA 95020
(408) 842-9397

Buffet Luncheon will be served
Casual Dress


In lieu of flowers (if so inclined) Bert requests donations to the:
American Truck Historical Society
P.O. Box 901611
Kansas City, Missouri 64190-1611
(816) 891-9900

Please RSVP no later than July 7, 2018 to Robin - (408) 640-8157 or [email protected].

WF&FSA Offering CalFlowers Members A Discount

In recognition of CalFlowers' sponsorship of this year's Management Institute, WF&FSA is offering CalFlowers members a 50 percent discount off the 2018 Management Institute registration fee. Use promotional code CalFlowers50  when registering for this event. 

WF&FSA’s Management Institute provides its attendees with exceptional educational programming to learn practical skills that help them tackle timely business problems. Attendees also enjoy exceptional networking opportunities to interact with industry peers. In addition to two days of education and networking events, many attendees participate in WF&FSA’s Road Trip, which will take them to the top wholesale, retail, event and production facilities in the Newport Beach marketplace!

If you have questions please contact:
WF&FSA’s Meeting Registrar Cathy Vick at [email protected]

USDA to release 2018 Floriculture Crops Report

After a two-year hiatus due to budget constraints, the USDA will again be publishing the annual Floriculture Crops report, first published in 1979 . Recognized by the floriculture industry as the only source of its kind for annual data on all floral crops, the report is invaluable for understanding the trends in domestic floral production.

CalFlowers, with other national floral associations, lobbied Congress to resume this important publication with personal visits to California’s members of Congress and a letter-writing campaign following SAF’s sponsored Congressional Action Days in March.

“There’s no substitute for hard data about floral production in the U.S. – hard data allows us to identify real problems, trends and opportunities,” says Michael LoBue, CalFlowers CEO.  “We’re thrilled that the Floriculture Crops report will resume.”

Click Here to read the article from SAF.

CalFlowers Membership Dues Grace Period Almost Over

The grace period for paying your 2018 membership dues is almost over.  Make payment by July 1 to retain your membership. Otherwise, your membership and benefits, including discounted transportation rates from FedEx, GSO, and OnTrac, will be cancelled.  

A $100 reinstatement fee, in addition to your annual dues payment, will be required to reactivate your membership in the Association if not paid by July 1.

Look for your membership renewal email that provides you with a convenient link at the bottom of the email with instructions on how to pay your dues invoice using your credit card. DO NOT LOG INTO THE CALFLOWERS WEBSITE TO PAY YOUR INVOICE - YOU MUST USE THE LINK AT THE BOTTOM OF THE EMAIL THAT WAS SENT TO YOU.

If you have not received your dues renewal email or have any questions or concerns, please contact Linda Long, CalFlowers Membership Manager, at (831) 479-4912 or via email at [email protected]

(Note: To ensure that you receive the dues renewal notification emails from CalFlowers, you can whitelist [email protected] by adding it to your list of Safe Senders.  If you are not sure how to do this, please contact your company's technical support team.) 

Featured New Member of The Month helps enterprises build loyalty, grow sales, and save time by streamlining and centralizing gift loyalty programs for customers, employees, or referral partners.  Using technology clients can send one or hundreds of gifts in minutes and schedule items for delivery on important occasions such as birthdays, account anniversaries, holidays, etc., throughout the year.  The system provides a solution for the whole enterprise to centralize its gifting and incentive programs within a one-stop-shop portal, aggregating vendors and gifts of their choice, along with the data generated from the enterprise gifting activity and expenditure for easy tracking and reporting. offers an enterprise level service, sourcing gifts and vendors on request, to build a unique and customized catalog to meet almost any gifting or incentive occasion.  Their service-extends "end to end" from the sourcing of gifts to delivery, ensuring a streamlined and easy experience for their customers, allowing them to build and scale an effective gift loyalty program.’s innovative technology connects directly into the customer's CRM creating partially or fully automated loyalty programs for clients, employees, or partners.  Contact them today to learn how they can help your enterprise build loyalty, grow sales, and save time with your loyalty gifting program!

Click Here to visit their website.

Pictured above from left to right: Mark Mancini - CEO, Allison Allen - Sales, Liza Johnsen - Vendor Manager, Lisa Seguino - Operations Manager, Joe Mulcahy - Managing Partner, Tim Gleason - Sales, Tom Wondra - Sales

CalFlowers is a proud sponsor of the
Texas Floral Forum


As a reminder, new shipping rates and program information for 2018 can be found on the CalFlowers website.  Rates for FedEx, GSO and OnTrac are also included.  Members can use their log-ins to access this information anytime. For questions or comments about any of our programs, please contact Chris Johnson for assistance – [email protected] or by phone (760) 533-5580.

FedEx® has available, at no charge, high visibility perishable stickers that members can place on boxes that are designed to help FedEx® personnel identify perishable shipments.  These are NOT mandatory but are recommended as FedEx® has found them to be helpful.  These high visibility colored stickers should be placed adjacent to the shipping label and only 1 sticker per box is needed. To order these colored stickers visit or call FedEx® at 1-800-GO FEDEX.

Also, FedEx® is in the process of a major corporate rebranding. The familiar colors on the logos and trucks that differentiate the different divisions at FedEx® will eventually be just purple and orange once again.  This is important for members who have pick-ups from both Ground and Express as it will be necessary to keep the trucks separate.  For more information, please visit

For CalFlower members sending BOXES or parcels UNDER 3 lbs, GSO now allows these boxes to be shipped under their lowest weight break previously reserved only for letters and small packs.  Starting immediately, members can now use a BOX and still get the super low 0-3 lb. rate.  For more information or questions, please contact me anytime, [email protected] and 760-533-5580.

GSO has a nice handy tool on its website that shows shippers which states of their service area are overnight or 2 day.  Click here for GSO’s “Time and Transit Map”

OnTrac also has a very nice “Time and Transit Map” under Zip Tools on their website.  This handy map loaded from YOUR zip code really helps understand OnTrac’ overnight commitment areas.  To download your map please visit


Check out our updated airline contact website page, a handy reference offering contact information for our California Air Cargo representatives.  Please visit 

NOTE: Transportation Rate information and documents are viewable/downloadable (as PDFs) on the CalFlowers Members Only site. Please note that these documents are considered sensitive material and are available to the primary contacts for Ag Buddy, Associate Floral, Associate Grower, and Floral members only.

To access the Members Only site, simply log in using the Member Login button in the top-right corner of our website.  

Click here if you don't know or don't remember your username and/or password.  This document will help you login. 

New Members

In May 2018, we were pleased to welcome the following new CalFlowers members:

Associate Floral

CRM Holdings LLC dba Givenly
Chicago, IL

Florescence Floral Designs, LLC
Kalaheo, HI

Intergreen USA Inc.
Miami, FL

Marders The Landscape Store, Inc.
Bridgehampton, NY

MLA Wholesale Inc.
Bartlett, IL

Splendor Proteas LLC
Hollywood, FL





Associate Grower

3 Porch Farm Inc.
Comer, GA

All My Thyme
Mt. Vernon, WA

Pioneer Peonies
Wasilla, AK

Raven Farm Peonies
Sutton, AK

Aaron Bryant Stewart & Cross
Hamilton, OH


Altman Specialty Plants
Vista, CA

Floral Treasure
San Diego, CA

Shibata Floral Company
San Francisco, CA


1500 41st Avenue, Suite 240 Capitola, CA 95010 | 

Ph. 831-479-4912 | Fax 831-479-4914