More Americans, enjoying more flowers, more often...

Volume II, Issue 9  

September 2016

In This Issue ...

  1. 2016 Member Meetings Well Attended
  2. CalFlowers To Send Quick Surveys To Members
  3. Transportation Updates
  4. New Members

Going Social ...

Members, please follow us on Instagram @CalifFlowers and hashtag #CalFlowers. Watch for event or news-specific hashtags.  And we welcome your photos! Please share with Michael LoBue at [email protected].

Upcoming Events

September 21-24, 2016
SAF Annual Meeting
Maui, HI

October 19, 2016 

October 19-21, 2016
WF&FSA Annual Meeting
Miami, FL

March 8, 2017
Women's Day

March 22-24, 2017
World Floral Expo
Las Vegas, NV

August 9 - 12, 2017 
Park Hyatt Aviara
Carlsbad, CA

CalFlowers News

Our goal is to communicate on a monthly basis with the membership and interested parties about recent past and upcoming events, program updates, and general information about how CalFlowers is engaging in the industry on behalf of the membership.


2016 Member Meetings Well Attended 

CalFlowers held its bi-annual Member Meetings in August.  Guests were treated to a Member Appreciation Lunch where they could catch up with the local members from the area.  Thanks to FedEx for sponsoring the Member Appreciation lunches again this year.

The meetings were a big success with a combined total of 127 attendees for the three meeting locations.  Michael LoBue, CalFlowers CEO, kicked off each meeting with a state of the Association report that included goals for 2016/2017 and an overview of the Association's recent successes.

Attendees were then invited to participate in two round table discussions of their choice.   Each session went for 20 minutes, and the topics were:  2017 Fun ‘N Sun; Transportation and Related Issues; and Promotions & Marketing.  See 2016 Annual Meetings for the list of topics discussed at the round table discussions.

The Member Meetings ended with an hour long vendor reception where attendees met face-to-face with our Associate Service Members to discuss business and get more information on their services. 

Alaska Airlines raffled off two round trip tickets at each location, and CalFlowers gave a $50 gift card to three lucky members for participating in a short survey.

Thank you to the following members for donating the flower arrangements for the
2016 Member Meetings:

  • Monterey – Green Valley Floral and Swenson & Silacci Flowers
  • Carlsbad – Dos Gringos, A Flower Company
  • Santa Barbara – Myriad Flowers International 


CalFlowers To Send Quick Surveys To Members

CalFlowers plans to start sending out quick surveys to its members from time to time in order to collect information to help better serve our Members.

There will be approximately five surveys sent throughout the year on several different topics that will not take more than three minutes to complete.  We value your input and ideas. 


  1. For members needing to ship large bulky items or just need a large bin for loose boxes, FedEx may have a new solution for you.  Introducing the FedEx Freight Box.  The Freight Box offers the simplicity of small-package shipping with the security of shipping freight.  With easy flat rate pricing, and a 1200 lb. maximum, the FedEx Freight Box is versatile and easy.  For more information on the new FedEx Freight Box, please visit
  2. If you haven’t already, now is a great time to start getting familiar with our CalFlowers website (  There is a wealth of information there that can answer many of the questions you have regarding transportation or anything else your association is doing.  Rates, program info, contacts and events are just a few examples of what is available to members.  It’s easy too, just login with your username and password and that’s it.  If you need help logging in or forgot your password, please contact our office for assistance.
  3. As you may have seen, CalFlowers has recently launched the FedEx IPD program.  This program is tailored to our wholesale members and allows fast 3 day airport to door import of product from Colombia and Ecuador. Our program offers excellent rates and a special two box minimum.  Other special waivers apply and members just need to contact Chris Johnson to inquire 760-533-5580 or [email protected]

NOTE: Transportation Rate information and documents are now viewable/downloadable (as PDFs) on the CalFlowers Members Only site. Please note that these documents are considered sensitive material and are available to the primary contacts for Ag Buddy, Associate Floral, Associate Grower, and Floral members only.

To access the Members Only site, simply login using the Member Login button in the top-right corner of our website.  

Click Here if you don't know or don't remember your username and/or password.  This document will help you login. 

New Members

In August 2016, we were pleased to welcome the following new CalFlowers members:

Associate Floral
East Texas Smilax, S.P.
Fort Worth, TX

Associate Grower
Pure Peonies
Everson, WA




1500 41st Avenue, Suite 240 Capitola, CA 95010 | 

Ph. 831-479-4912 | Fax 831-479-4914