More Americans, enjoying more flowers, more often...

Volume IV, Issue 9 

September 2018

In This Issue ...

  1. Members Turn Out for CalFlowers 2018 Annual Meeting
  2. SDCF&PA Awards Scholarships to Horticulture Students
  3. CalState Floral Presents, "CaliFlora 2018"
  4. Featured Member 
  5. Transportation
  6. New Members


WF&FSA Floral Distribution Conference
October 16 - 18, 2018
Miami Airport Convention Center
Miami, FL

CaliFlora 2018
November 3 & 4, 2018
Carlsbad International Floral Trade Center
Carlsbad, CA


2019 Fun 'N Sun Convention
July 24 - 27, 2019
Hilton Santa Barbara Beachfront Resort
Santa Barbara, CA

 Flower Of The Month:

The September birth flowers are the aster and the morning glory.

Asters (pictured above) are  symbols of powerful love. Perhaps because of their positive symbolism, according to folklore they were once burned to ward off serpents.

Morning Glories (pictured above) are simple symbols of affection.

CalFlowers News

Our goal is to communicate on a monthly basis with the membership and interested parties about recent past and upcoming events, program updates, and general information about how CalFlowers is engaging in the industry on behalf of the membership.


Members Turn Out for CalFlowers 2018 Annual Meeting 

On September 11, 2018, 51 members and a few guests attended this year's annual meeting held in Palm Springs just ahead of SAF's annual convention.

CEO Michael LoBue presented the state of the association address, highlighting the considerable changes to CalFlowers over the past five years.  With membership up 29%, annual revenue up 33%, and growth in organizational reserves up 17%, CalFlowers has become more than an organization that provides transportation discount programs and a convention every other year. It’s now an organization that reinvests proceeds from the successful transportation programs into the floral industry.

Click Here to view the State of the Association presentation.

SDCF&PA Awards Scholarships to Horticulture Students 

The San Diego County Flower & Plant (SDCF&PA) Association recently awarded $3,200 in scholarships to four aspiring college students.  Pictured right, from left to right:  Guy Hernandez, Ashlyn Pouvaranukoah, Summer Blanco and Sage Drohan.  

Scholarship chairpersons Javier Lopez (Altman Plants) and Dustin Meadow (Center for Applied Horticultural Research) honored the winners at the Association’s annual dinner on June 28th.  Sage Drohan attends Mt. San Jacinto College, majors in Environmental Horticulture, and expects to graduate in the Fall 2021.  Summer Blanco is attends Cal State Poly Pomona, majors in Biology, Botany Option and expects to graduate in Spring 2020.  Guy Hernandez attends Cal State Poly Pomona, majors in Plant Science, and expects to graduate in Fall 2019.  Ashlyn Pouvaranukoahis attend Cal Poly Pomona, majors in Plant Science, and expects to graduate in June 2019.

The SDCF&PA is a trade association located in Carlsbad, California that represents the growers in the county.  Part of their mission is to give annual scholarships to encourage students to pursue careers in the floriculture industry. The applicants must be residents of San Diego County, and they must be planning ornamental horticulture study or have enrolled in a program at an accredited school.

The association membership congratulates these four deserving students and supports their desire to pursue a future in the horticulture industry. For more information on the San Diego County Flower & Plant Association and its Mission and Membership contact Jan Berry at the Association office at (760) 431-2572 or visit the website at

CalState Floral Presents,
"CaliFlora 2018"

The California State Floral Association (CSFA) invites you to attend CaliFlora 2018, to be held November 3 & 4, 2019 in Carlsbad, CA. Click Here to download the color brochure and registration information.

California Certified Florist (CCF) testing and Education Workshops will be held during the day on Saturday, November 3rd.

All convention events will be held at Carlsbad International Flower Market5858 Dryden Place, Carlsbad, California.

The Student Competition will be held on Saturday evening, November 3rd, and the Top Ten Competitions will be held on Sunday morning, November 4th.

The Sunday afternoon design program, sponsored by Teleflora, will feature Joyce Mason-Monheim AIFD, CFD, AAF, PFCI, AzMF - “Bloomin’ Talent – Bringing Back the Art of Design”.

Sunday’s line-up also includes a Trade Show, California Certified Florist Pinning Ceremony along with an auction of cutting edge floral arrangements.

The special Sunday feature is a silent auction.  The auction has become a very popular and successful event at the convention.  Your donation to the auction will go a long way to ensuring that CSFA remains a vital part of the floral industry.  

For more information about 2018 CaliFlora contact Ann Quinn at (916) 448-5266 or via email at [email protected].

Featured New Member

Banabox is an online startup offering DIY Japanese-style floral arranging kits delivered to customers each month. The company’s mission is to share the beauty and elegance of Ikebana, the Japanese art of flower arranging. The subscription service includes fresh materials, instructions and tools needed to construct a unique ikebana arrangement at home – similar to Blue Apron’s model, but with fresh flowers.

Founder Erin Schwarz (pictured right) practiced ikebana for many years as a hobby, a tradition passed on from generation to generation in her native Hawaii. She initially started on a more traditional career track as an investment banker, but soon realized she wanted to pursue a different path. 

"In 2017, I decided to make a major life change and pursue my passion. I quit my job in New York and moved to Japan for a year to study ikebana full-time," explains Schwarz. "It was during my time in Japan that I realized this beautiful ancient practice should be shared with people who might never encounter it."
Schwarz designs unique arrangements each month, incorporating seasonal cut flowers, greens, and branches while emphasizing different ikebana theories and techniques. "Our early customers have really enjoyed the opportunity to take 30 minutes out of their hectic schedules to interact with natural materials in a creative and peaceful setting, and learn a new skill," says Schwarz.

Banabox launched this fall, and serves customers across the continental US. Click Here to learn more about Banabox.   


As a reminder, new shipping rates and program information for 2018 is up on the CalFlowers website.  Members can use their login to access this information anytime.  Rates on FedEx, GSO, OnTrac and airlines can all be found as well as other handy information.  For questions or comments on any of our programs, please contact Chris Johnson for assistance (760) 533-5580 or [email protected].

FedEx Ground is expanding to operate 6 days a week.  There are some restrictions/qualifications, but this can be helpful to many desiring Saturday and Monday Delivery. 

Also, as a reminder, if you are going to ship during the Christmas holiday period, we recommend ordering your FedEx supplies now, as FedEx will not ship any supplies approaching the holiday.

Recently, Golden State Overnight added UTAH to their network, and now they’ve expanded 2 day service to MONTANA.  Visit for a handy map tool that shows new transit times into Montana and neighboring states from YOUR location. 

OnTrac also has a very nice “Time and Transit Map” under Zip Tools on their website.  This handy map loaded from YOUR zip code really helps understand OnTrac’s overnight commitment areas.  To download your map please visit


Check out our updated airline contact website page, a handy reference offering contact information for our California Air Cargo representatives.  Please visit 

CalFlowers and Alaska Airlines have some big news on Priority shipping rates on Alaska Airlines.  Rates are heavily discounted and are exclusive to CalFlowers Members.  Stay tuned for an official program announcement very soon.

NOTE: Transportation Rate information and documents are viewable/downloadable (as PDFs) on the CalFlowers Members Only site. Please note that these documents are considered sensitive material and are available to the primary contacts for Ag Buddy, Associate Floral, Associate Grower, and Floral members only.

To access the Members Only site, simply log in using the Member Login button in the top-right corner of our website.  

Click here if you don't know or don't remember your username and/or password.  This document will help you login. 

New Members

In August 2018, we were pleased to welcome the following new CalFlowers members:

Associate Floral
Petal Driven LLC
Miami, FL

Portland Wholesale Florist
Portland, OR

Simply Beautiful Flowers & Gifts
Baltimore, MD




Floral, Gift & Home Decor International
Ventura, CA

Sky Pave Corp.
Burbank, CA


1500 41st Avenue, Suite 240 Capitola, CA 95010 | 

Ph. 831-479-4912 | Fax 831-479-4914