Press Releases

 CalFlowers Fun 'N Sun Convention Set For July 24-27, 2019

Flower farm tours, a gorgeous Flower Fair, education sessions, and golf tournament on tap

CAPITOLA, CA, June 12, 2019 – In keeping with its motto, “More Americans, enjoying more flowers, more often,”CalFlowers (theCalifornia Association of Flower Growers and Shippers), will host its biennial Fun ‘N Sun convention July 24- 27 in Santa Barbara, California.

Attendees include members in the floral value chain: California and national growers, online and physical florists, mass market retailers, designers, transportation and service providers, and others.

 Three flower farms – Joseph & Sons Inc, The Sun Valley Group, and Westerlay Orchids LP – will provide tours of their properties, with lunch provided at Joseph & Sons. Previous Fun ‘N Sun farm tours have received enthusiastic reviews, especially from new members.

 Education sessions include such topics as how to drive floral sales after Mother’s Day, federal public policy issues that impact the floral industry, flower trends for 2019, the future of the US floral wholesale business, and more.

 A Flower Fair – the hallmark of the convention – will feature hundreds of locally grown and imported flowers and greens – the largest such collection under one roof.

Leading floral designers from across the United States will showcase design trends and ideas, including:

  • Derrick Vasquez, AIFD
  • Carol Caggiano, AIFD, PFCI
  • Susan Ayala, AIFD, CFD, PFCI
  • Lynn Moss, AIFD, PFCI, AAF
  • Jennifer Litterst, AIFD
  • Eddie Payne, AIFD
  • Tom Simmons, AIFD, CFD, CCF
  • Michael Quesada, AIFD, CFD

 For more information, please visit:

California-based growers currently provide 80 percent of the U.S. cut flower production and also produce a number of potted plant products, including succulents.

CalFlowers’ mission is to strengthen member businesses through logistics, education and promotion to grow the use and enjoyment of cut flowers. More info on the association and its services and membership is at Follow us on Facebook at


San Francisco Horticulture Major Is First Recipient  of New CalFlowers Scholarship 

Capitola, CA – October 24, 2018 – A City College of San Francisco student has been selected to receive the first annual CalFlowers Scholarship. The scholarship will be awarded every year to an undergraduate student who demonstrates a commitment to working in the floriculture industry.

Roamie Thatcher, a San Francisco Botanical Gardens volunteer, private gardener, and community gardener, scholarship-recipientis the first to be awarded the $2000 scholarship.

“I have been gardening since I was seven years old, when I planted a fairy garden in my backyard. Next came raised beds and a community garden, and now I’m taking horticulture classes at City College of San Francisco and volunteering at the San Francisco Botanical Gardens,” said Roamie.


California Cut Flower Production Not Affected by Legal Cannabis
in CalFlowers-commissioned Study of Top Producing State

Capitola, Calif., Nov. 1, 2017 – A new study to understand the potential impact of cut-flower agribusiness land usage with the January 2018 legalization of cannabis production in California concludes there is no evidence it will affect the state’s ability to produce nearly 80 percent of the nation’s cut flower production. The study by Dr. Daniel Sumner of the University of California Agricultural Issues Center (AIC) at UC Davis points out that economic barriers will continue to limit how much greenhouse space is actually converted into legal cannabis production and concludes the state’s cut-flower output should generally remain stable.


Local Florists Across the U.S. Celebrate Women's Day March 8th And Raise Awareness for Non-Profit Organization 'Where Hope Lives'

CAPITOLA, Calif., March 7, 2016 - For the 2nd year in a row, local florists across the U.S. in conjunction with CalFlowers (California Association of Flower Growers and Shippers) and ASOCOLFLORES (The Association of Colombian Flower Exporters) have joined together in support of a national campaign called Love, Honor, Respect, in celebration of Women's Day, March 8th. The date March 8th is a time to recognize and celebrate the influence and achievements of women throughout history and today.


CalFlowers Adds American Airlines and Hawaiian Airlines Cargo Services to Speed Flowers from Field to Consumers

CAPITOLA, Calif., Dec. 2, 2015 – The California Association of Flower Growers & Shippers, or CalFlowers, today added American Airlines Cargo and Hawaiian Air Cargo to its growing list of transportation partners. These providers offer competitive shipping rates to CalFlowers members, allowing them to be competitive in national and global flower markets.

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