Fun 'N Sun 2019 Schedule at a Glance

Wednesday, July 24

7:00 a.m. - 3:00 p.m.
(9:00 a.m. Shotgun Start)
Fun 'N Sun Golf Tournament (Optional Event)
Sand Piper Golf Course
2:00 p.m. - 7:00 p.m. Registration
Santa Barbara Ballroom Foyer
5:30 p.m.
Fun 'N Sun Floral Display Opens
Grand Ballroom Foyer
5:30 p.m. - 7:00 p.m.
Welcome Reception Cocktail Party
Grand Ballroom Foyer
7:00 p.m. - 10:00 p.m.
"Fiesta" A Celebration of Flowers Dinner
Plaza Del Sol

Thursday, July 25

6:00 a.m. - 7:30 a.m.
4:00 p.m. - 7:00 p.m.
Santa Barbara Ballroom Foyer
6:00 a.m. - 7:30 a.m.
Grower Tour Coffee Bar & To-Go Breakfast (Grower Tour attendees ONLY)
Grand Ballroom Foyer
7:00 a.m. - 3:30 p.m.
Grower Tour (Optional Event)
Buses board at 7:00 a.m. in front of the Grand Ballroom entrance and will depart at 7:30 a.m. sharp.
  • Joseph & Sons Inc. (A Mexican style buffet lunch will be provided).
  • The Sun Valley Group 
  • Westerlay Orchids LP
5:30 p.m. - 7:00 p.m. Flower Fair Pre-Show Cocktail Party
Grand Ballroom
7:00 p.m. - 10:00 p.m.
"A Magical Floral Mystery Tour" Dinner
Plaza Del Sol
7:00 p.m. - 9:00 p.m.
California State Floral Association Presents: Peace, Love and Happiness, a wearable floral art bar
Plaza Del Sol

Friday, July 26

7:00 a.m. - 8:30 a.m.
Continental Breakfast
Plaza Del Sol
7:30 a.m. - 3:00 p.m.
Santa Barbara Ballroom Foyer
8:00 a.m. - 9:00 a.m.
and repeated at
9:15 a.m. - 10:15 a.m.
Educational Sessions
  • Solving the Summer Slump - A Plan to Drive Sales Beyond Mother's Day
    Presented by Certified American Grown
    Crystal Hedgpeth - Sales Manager Floral, Safeway NorCal Division
    John Burk - Digital Marketing Manager, DVFlora
    Kelly Shore - Petals by the Shore
    San Miguel/Santa Rosa Room
  • Federal Public Policy Issues Impacting the Floral Industry
    Presented by Joe Bischoff PhD - Senior Vice President, Cornerstone Government Affairs
    Anacapa Room
  • Focusing on the Future of the Floral Industry
    Presented by Dr. Terril A. Nell - AFE's Research Director
    Santa Cruz Room
  • Innovative Dummen Orange Cut Flower Program - The Tulip Story
    Presented by Foeke Gardenier - General Manager of Hobaho by Dummen Orange
    Rodney's Steakhouse
  • Flower Trends for 2019
    Presented by J Schwanke - The Flower Expert
    Reagan Room
10:30 a.m. - 4:00 p.m.
Flower Fair
Grand Ballroom
12:00 p.m. - 1:30 p.m.
Flower Fair Lunch
Plaza Del Sol

Friday Evening

Open for you to meet up with customers to network and get reacquainted.

Saturday, July 27

7:00 a.m. - 8:30 a.m.
Santa Barbara Ballroom Foyer
7:00 a.m. - 8:30 a.m.
Continental Breakfast
San Rafael Room
8:30 a.m. - 11:00 a.m.
The U.S. Floral Wholesale Business:  Yesterday, Today and in the Future
Santa Ynez Room
Session 1:  U.S Floral Wholesalers:  The Evolving Channel
Presented by Alan Tanouye, Moderator - Director of Wholesale Channel for Global Floralife, and former President of WF&FSA
Session 2: Do You Know the Impact of Dumping and Discounting on Your Gross Margins?
Presented by Rob Shibata, Moderator - President of Mt. Eden Floral Co., past President of WF&FSA, Chair of WF&FSA's Floral Distribution Task Force, and member of the Education Committee.
End of Convention