World Floral Exposition 2016

The 2016 international flower trade show World Floral Expo (WFE) will be returning to Los Angeles, CA, at the LA Convention Center March 9-11, following the very successful 2015 event, which was the first time this important show appeared in California.  Be a part of and plan to visit the Pavilion where CalFlowers' members will demonstrate why Californians want:

More Americans, enjoying more flowers, more often

The California cut flower industry is thrilled to have WFE again in California for a variety of reasons.  When it comes to cut flower production in the United States, California leads the way with between 75-80 percent of U.S. domestic cut flower production happening here in the Golden State.  Visitors to WFE will have the opportunity to see many more of California’s nearly 660 varieties of commercial cut flowers on display than if the event was held out of state or abroad.  Plus, at the 2016 event we're expecting a strong showing of flowers grown across the U.S.

Buyers of cut flowers and potted plants should not miss WFE in Los Angeles and if while in our state you’d like to visit a California flower farm, ask one of our CalFlowers members, or call our offices at 831-479-4912 and we’ll see if we can make arrangements for you.

CalFlowers’ members have already reserved 9,000-square-feet of exhibit space that will be featured in a special American/California Pavilion.  That is almost three (3) times the space just for American grown flowers than was on display during the 2015 WFE event.

CalFlowers members are thrilled to exhibit with other world-class flower growers from around the globe who contribute to the U.S. markets.  On display will be an unprecedented level of cooperation between the major U.S. floral industry stakeholders, including non-U.S. growers, to promote per capita flower consumption in the U.S. from its current place of 15th in the world to a much greater market share.

CalFlowers, the trade association in the U.S. for the distribution of flowers and floral products across the country, also notes that while the California Pavilion will feature an impressive collection of cut flowers grown in the state, it will also include CalFlowers’ distribution members. WFE attendees will meet key players in the movement and distribution of American- and California-grown flowers to market and help grow their businesses.

Locating WFE in the heart of the U.S. flower industry is a nod to the importance and role of not only our hardworking and talented growers, but to the transportation, production, logistics and many other experts and suppliers that get flowers from the field to the consumer.

Events like WFE 2015 help grow U.S. consumption patterns through information and knowledge sharing and through meeting and collaborating with individuals and companies working to nurture a robust and competitive floral industry in the U.S.

WFE 2015 Show Report

For a complete report on WFE 2015 held in Los Angeles, please visit the WFE 2015 Show Report.  It contains information about the demographics of attendees at that event, photos, and testimonials of CalFlowers members who exhibited.

Registering for WFE 2016

CalFlower members have the opportunity to exhibit on the World Floral Exposition floor in a special "California Pavilion" at significant discounts:
  General Rates CalFlowers Members
Growers Non-Growers

Registration Fee
Includes Show directory entry

$150.00 No Charge No Charge
Floor space
(includes drayage)
$25.00/sq.ft. $12.50/sq.ft.
(1st 100 sq.ft.
free of charge)
Construction Booth Package
Includes: Pipe & drape; back- and side-walls, gray carpet, signage w/company name, 1 table, 3 chairs, 1 waste paper basket, lighting, daily booth cleaning.
$7.95/sq.ft. $7.95/sq.ft.
(1st 100 sq.ft.
free of charge)
Flower Designing
Includes: flower designing, design maintenance, rental of vase and pillar. You will be automatically contacted by the manager of our flower design team, to discuss your specific needs, when ticking this option
$150/flower design 3 flower designs per designs per 100 sq. ft. included. N/A


Below is WFE 2016 floor plan as of February 9, 2016, highlighting the U.S./California Pavilion at the entrace of the exhibit hall. See reservation form below the floor plan...



Request Exhibit Space

  CalFlower Member: Required
  Member Type: Grower   Non-Flower Grower   Required
  Contact Name: Required
  Contact Email: Required
  Contact Phone: Required
  Exhibit Size & Space Selection: 100 sq.ft.   200 sq.ft.   Other Required
List the 3-digit space codes that are your preferences:
  Join Planning Task Force: I would like to be on planning task force. 

If you have questions about this project, feel free to email or call me:
   Michael LoBue
   415-561-6111 Direct
   [email protected]



Member Contact Exhibit Space Booth
A&M Flowers 200 sq. ft. 209
 Armellini Express Lines   200 sq. ft.  230 
Calif. State Floral Assoc. Ann Quinn   307
CalFlowers Michael LoBue 400 sq. ft. 307
California Protea Association  Gwen Tubach 100 sq. ft. 312
CamFlor Carlos Cardoza
200 sq. ft. 215
Chrysal 200 sq. ft. 331
Continental Floral Greens 400 sq. ft. 219
Deliflor 200 sq. ft. 337
Dramm & Echter Mike Mooney 400 sq. ft. 325
Ever-Bloom, Inc. Ed Van Wingerden
200 sq. ft. 321
Florabundance, Inc. Joost Bongaerts 200 sq. ft. 432
Flower Parrot Company   200 sq. ft. 218 
Frank Biddle Int'l  Frank Biddle 100 sq. ft. 436
Green Valley Floral, Inc. Janet Louie 200 sq. ft. 332
 Harbor Packaging   100 sq. ft   454
Holland America Ben Dobbe 200 sq. ft. 412
Joseph & Sons Joe Ortiz  200 sq. ft. 214
K's Refrigerated Transport, LLC   200 sq. ft. 227
Kendall Farms Jim Omoto 200 sq. ft. 418
Kennicott Kuts   200 sq. ft. 239
Latitude 33 (WAFEX)  Steve Dionne 200 sq. ft. 442
Liberty Blooms, Inc. Santiago Cock 200 sq. ft. 349
Mayesh Wholesale Florist 400 sq. ft. 137
Mellano & Company Bruce Brady 200 sq. ft. 113
Ocean View Flowers 200 sq. ft. 218
Resendiz Brothers Protea Flowers Diana Roy 200 sq. ft. 313
San Diego County Flower & Plant Association Jan Berry 200 sq. ft. 225
Southwest Cargo 200 sq. ft. 336
Sun Vista Farms  Frank Biddle  100 sq. ft. 436
The Sun Valley Group Ginny Wyche 200 sq. ft. 207
Tutuli Flower Farms Hugo Cruz  200 sq. ft. 330
Valley Springs   200 sq. ft. 206
Total   6,800 sq. ft.