Floral Industry Support

CalFlowers' dedicated Board of Directors continuously seeks out opportunities to support industry initiatives that increase floral consumption, bring new talent to the industry, and provide value to our members and the greater floral community.

In 2023 alone, CalFlowers invested $968,000 in various projects, events, and collaborations with fellow floral leaders and associations. These initiatives included sponsorship of J Schwanke’s Life In Bloom television show, the Memorial Day Flower Foundation, fellow national floral association events, and educational programs hosted by several state floral associations; funding pest management, growing practices, and sustainability research within the floral sector; expanding market opportunities in the ornamental flower market via advocacy and marketing through programs like That Flower Feeling and by partnering with key industry stakeholders and associations; and contributions to the American Floral Endowment Scholarship Fund to promote and drive innovation in the floral workforce.

Is there an initiative or project you want us to support? Please contact Monnaie Pepin.