- Press Room
The California Association of Flower Growers & Shippers (CalFlowers, formerly known as NORCAL) was founded in 1941 by a small group of flower shipping companies to foster the success of the California floral industry within the United States. Today CalFlowers is the leading floral trade association in California serving growers and the entire supply chain in the state and in 45 states across the nation.
In addition to the extremely valuable transportation benefits enjoyed by all CalFlowers members, the Association is also becoming a leader to bring fresh cut flowers the U.S. market, especially promoting the benefits of fresh flowers to new generations of American consumers.
The Benefits of Membership
Membership in CalFlowers brings solid benefits every day to growers, and to every segment of the floral industry supply chain. In 2015 CalFlowers began accepting commercial flower growers from all states in the U.S. There are nearly 180 Floral Members within California and more than 360 additional Associate Members in 45 states across the country. While CalFlowers is a voluntary state-based trade association, it truly has a national influence in the floral industry.
July 1 - 5, 2017
SAF Annual Convention
September 6 - 9, 2017
Palm Beach, FL
WF&FSA Floral Distribution Conference
October 18 - 20, 2017