Jeanne Boes

Jeanne Taggart Boes is Executive Director of the San Francisco Flower Market, Inc. and Immediate Past Board Chair of the American Floral Alliance. With more than three decades in the floral industry, she brings a rare understanding of the full floral supply chain—from growers and transportation to wholesalers, florists, designers, retailers, and consumers.

Jeanne began her career at the San Francisco Flower Market in 1989 and today leads one of the nation's few remaining wholesale flower markets. Her work has focused on preserving and modernizing this vital industry hub while supporting the small businesses and floral professionals who depend on it.

Following the sale of the Market's longtime property, Jeanne helped lead the negotiations, public-private partnerships, and community advocacy that secured its future in San Francisco. That effort culminated in the opening of a new, purpose-built Flower Market in Potrero Hill in 2025 and the Market's transition to nonprofit stewardship.
During the COVID-19 shutdown, Jeanne successfully advocated for the Flower Market to be recognized as essential to California agriculture, helping restore an important link in the regional floral supply chain.

Through her leadership with CalFlowers and its evolution into the American Floral Alliance, Jeanne has championed greater industry collaboration, consumer promotion, workforce development, and a stronger collective voice for flowers.

Her focus today is on helping the floral industry evolve without losing what makes it special—strengthening the businesses behind flowers, developing the next generation, and ensuring flowers remain relevant, accessible, and valued in everyday life.