CalFlowers Staff

Steve Dionne
Executive Director
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Steve Dionne has served on the CalFlowers Board of Directors for over 16 years, and has twice served as President of the association. Steve has been involved in the California floral industry for over 26 years, and is owner of Wafex USA in partnership with Wafex Australia. He holds a B.A. from University of San Diego.  Steve’s industry achievements include SAF’s Floral Marketer of the Year (1998), and induction into The American Academy of Floriculture (2010).


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Chris Johnson
Director of Transportation

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Chris Johnson has 20 plus years at CalFowers and is well-known to the membership as a liaison between members and our floral shipping carriers.  Chris develops, administers, manages and actively promotes CalFlowers transportation programs to members and potential members through the association's for-profit subsidiary.  Chris holds a B.A. from University of San Diego, serves on various planning committees, and actively participates in the execution of the biennial Fun N’ Sun Floral Convention, and CalFlowers Member Meetings. 


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Monnaie Pepin
Director of Member Relations & Events
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Monnaie Pepin has been serving the Calflowers’ membership for over 20 years.  She helps develop marketing and communications programs to support the membership and the association's initiatives.  Monnaie plans, manages and executes all member events, especially the biennial Fun ‘N Sun Floral Convention, and the biennial CalFlowers Member Meetings.  She also coordinates the association's participation in all floral industry events.

Monnaie currently holds an active seat on the California State Floral Association’s Board.


Lani Conklin
Director of Marketing & Member Services
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In her role as Director of Marketing and Member Services, Lani Conklin helps develop social media and online presence to support the membership and the association's initiatives.  Conklin assists in the execution of member events, especially the biennial CalFlowers Floral Convention and Member Meetings.