CalFlowers Staff

Steve Dionne
Executive Director
[email protected]

Steve Dionne has served on the CalFlowers Board of Directors for over 16 years, and has twice served as President of the association.  He has been involved in the California floral industry for over 26 years, and is the owner of Wafex USA in partnership with Wafex Australia.

Steve holds a B.A. from University of San Diego.  His industry achievements include SAF’s Floral Marketer of the Year (1998), and induction into The American Academy of Floriculture (2010).


Chris Johnson
Director of Transportation

[email protected]

Chris Johnson has 20 plus years at CalFowers and is well-known to the membership as a liaison between members and our floral shipping carriers.  Chris develops, administers, manages and actively promotes CalFlowers transportation programs to members and potential members through the association's for-profit subsidiary. 

Chris holds a B.A. from University of San Diego, serves on various planning committees, and actively participates in the execution of the biennial Fun N’ Sun Floral Convention, and CalFlowers Member Meetings. 


Monnaie Pepin
Director of Communications, Events and Administration
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Monnaie Pepin has been serving the Calflowers’ membership for over 20 years.  She manages the Association's external and internal communications as well as assists in the development of marketing and communications programs to support the membership and the association's initiatives.

Monnaie plans, manages and executes all member events, especially the biennial Fun ‘N Sun Floral Convention, and the biennial CalFlowers Member Meetings.  She also coordinates the association's participation in all floral industry events.  Monnaie is also responsible for the day-to-day administration needs of the Association and
currently holds an active seat on the California State Floral Association’s Board.

Lani Conklin
Membership Services and Social Media Coordinator
[email protected]

In her role as Membership Services and Social Media Coordinator, Lani is the front line for CalFlowers member-related service infrastructure, ranging from the point of application to ongoing member service needs. She also manages a comprehensive social media presence in accordance with the association goals, strategic alignments, style and substance. 

Conklin assists in the execution of member events, especially the biennial CalFlowers Floral Convention and Member Meetings.  She is also responsible for creating, publishing and distributing the Membership Directory.