THAT FLOWER FEELINGis a cooperative effort to get more Americans enjoying more flowers more often by pushing flowers into the culturally relevant “self care” space through a funny, edgy, shareable campaign called ‘Flowers. Self care made easy’. CalFlowers has designed and launched this major consumer-direct campaign, and is sharing the full array of professional marketing assets with the entire floral industry – for free. It is our gift to the industry, and we hope everyone will join us in amplifying the current campaign, as well as pledging funding to keep the campaign going and produce new future campaigns. CalFlowers is currently exploring a voluntary funding model, based on annual pledges from individual companies and trade associations. Our goal is to create an annual marketing fund that will support ongoing, consumer-direct marketing to increase flower consumption in the U.S. market. We are seeking support from all segments of the floral industry from production to retail and everything in between. Click Here to visit That Flower Feeling website.
WE’VE MADE IT EASY TO PARTICIPATE BY SHARING THE CAMPAIGN ASSETS The assets that have been created are available for you to promote flowers. SHARE THE CAMPAIGN IN MULTIPLE WAYS TO INCREASE AWARENESS
MORE TO COME To learn more about That Flower Feeling - connect with Steve Dionne by phone: (760) 213-3996 or email [email protected]. |