Floral News

Channel Islands Flowers Steps Forward as a Direct California Floral Shipper After Decades of Industry Experience For Immediate Release After decades of serving the floral industry through long-standing partnerships, Channel Islands Flowers is stepping forward as an independent, direct California... Continue Reading

CalFlowers Announces Fun ’N Sun 2026 With Unchanged Pricing and Expanded Educational Experiences for Its 85th Anniversary CalFlowers is pleased to announce details for its highly anticipated Fun ’N Sun 2026 Floral Convention, to be held August 5–8, 2026, at The Langham... Continue Reading

A Letter from J: One of the things I always tell people, at places we are filming, is that producing segments for Public Television takes time. It’s certainly not a fast process… therefore we have to get a jump on Seasonal or Trending Flower Topics ahead of time. Then we can have... Continue Reading

For Immediate Release Alexandria, VA - December 12, 2025 The American Floral Endowment (AFE) has released its 2024-2025 Annual Report, capturing a year of momentum, innovation, and industry-driven impact. The report illustrates how collective investment from across the floral community is... Continue Reading

Mountain Flower Farm is a Vermont-based peony and specialty cut-flower grower serving professional designers, farmer-florists, and production farms nationwide for over 25 years. Known for its rigor in variety trialing, soil-first organic stewardship, and unwavering reliability, the farm... Continue Reading

Alexandria, VA – November 21, 2025 – Seed Your Future (SYF), the national initiative dedicated to inspiring the next generation of horticulture and floriculture professionals, today announced its new Board President, an incoming Board Member, and newly appointed committee volunteers... Continue Reading

2025 Year in Review For Immediate Release Alexandria, VA - November 19, 2025 As the year wraps up, join the American Floral Endowment (AFE) in celebrating the many accomplishments across the industry. Thanks to generous donors, AFE has continued making meaningful strides... Continue Reading

For Immediate ReleaseAlexandria, Virginia - November 19, 2025 Sustainabloom has released a brand-new free resource to help floral retailers take actionable, measurable steps toward sustainability. The Sustainability Planning Template for Retail Florists is designed to make sustainability... Continue Reading

        2026-2027 Membership Directory Members, this is your FINAL opportunity to update your contact information and floral availability for the 2026-2027 Directory. Please log into your Member Compass or... Continue Reading

Dear CalFlowers Member, CalFlowers has always been about bringing people together to strengthen the floral industry. Our roots stretch back to 1941, when a group of flower growers and shippers came together to solve a simple but important problem: how to better coordinate the transportation of... Continue Reading

“We are so delighted to share - that we were notified by Podstatus, a leading podcast monitoring service - that our Behind the Bloom Podcast with J Schwanke and RJ Pole is ranking #127 - on Apple Podcasts in the last 30 days,” says J Schwanke. As a point of reference, Apple Podcasts... Continue Reading

Floral industry leaders to reconvene March 1–4, 2026, at the Doral Washington, DC – November 3, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) has officially opened registration for the 2026 Floral Distribution Conference (FDC), taking place March... Continue Reading