About American Floral Alliance
American Floral Alliance, formerly CalFlowers, is a leading national floral trade association dedicated to growing and strengthening the U.S. floral industry.
Our diverse membership includes floral and agricultural growers and shippers, wholesalers, retailers, and service providers, all working together to support a thriving supply chain.
American Floral Alliance is recognized for delivering cost-effective transportation solutions, investing in floral industry research, education and workforce development, and leading impactful marketing initiatives that drive flower consumption. We are committed to helping our members succeed while promoting the enjoyment of flowers across the country.
Floral Transportation
American Floral Alliace has played a major role in floral transportation for 70+ years, negotiating deeply discounted shipping rates from top transportation carriers including FedEx, GLS, and major airlines on behalf of the floral industry.
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Industry Initiatives
American Floral Alliance supports members and partners in the floral industry by providing scholarships to college students interested in floriculture and allocating funds to fellow floral associations, marketing initiatives, and research and educational programs that grow floral markets across the United States.
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Fun N' Sun
Mark your calendars for the 2028 Fun 'N Sun Floral Convention, taking place July 26-29 at The Rancho Bernardo Inn in beautiful San Diego, CA.
Meet flower farmers, friends, and colleagues, attend engaging programs, and enjoy relaxed networking events.
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