More Americans enjoying more flowers more often

About CalFlowers

CalFlowers is the leading floral trade association in California, providing valuable transportation and other benefits to flower growers and the entire flower supply chain in California and 49 other states. The Association is a leader in bringing fresh cut flowers to the U.S. market, and in promoting the benefits of flowers to new generations of American consumers.

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The Benefits of Membership

Membership in CalFlowers brings solid benefits to every participant in the floral industry supply chain in the form of transportation and other discounts. In spite of its name, CalFlowers accepts commercial flower growers and other members of the floral industry from all states in the U.S.

California Association of Flower Growers and Shippers

Floral Transportation

CalFlowers has played a role in floral transportation for 70+ years, negotiating deeply discounted shipping rates from top transportation carriers such as FedEx, GSO, OnTrac, and others, on behalf of members.


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THAT FLOWER FEELING

is a cooperative effort to get more Americans enjoying more flowers more often by pushing flowers into the culturally relevant “self care” space through a funny, edgy, shareable campaign called ‘Flowers. Self care made easy’. CalFlowers has designed and launched this major consumer-direct campaign and is sharing the full array of professional marketing assets with the entire floral industry – for free. 

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SCHOLARSHIPS

CalFlowers supports members and partners in the floral industry by providing scholarships to college students interested in careers in floriculture, providing funds to State Floral Associations implementing programs that grow their floral markets, and in other meaningful ways. 

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Events



CalFlowers plays an active role in and supports many events around the world to help our members gain access to suppliers, buyers, and other members of the industry. Here are just a few of the events we participate in: World Floral Expo, Memorial Day Flowers, 2024 Fun 'N Sun Floral Convention.

 

Event Information