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GLFEE - Rooted & Thriving

Friday, March 5, 2027
to Sunday, March 7, 2027

Great Lakes Floral & Event Expo (GLFEE) is a premier, one of a kind, event offering education and professional partnerships to the floral industry. The weekend event offers attendees the Trade Show, Main Stage Design Shows, Business Sessions, Saturday Recognition Banquet, Sunday Luncheon, Design Contest, Awareness Displays & More!

NEW FOR 2027 — 4 HOURS OF UNINTERRUPTED SHOPPING TIME

Saturday 2:00 PM – 5:00 PM • Sunday 11:00 AM – Noon

EXHIBITOR SPONSORSHIPS & BOOTH PRICING HELD FOR 2027!

Once again, to support our vendors we are pleased to announce no increases in sponsorship packages or booth cost for 2027!

If you sell to Florists or Event Specialists the Great Lakes Floral & Event Expo (GLFEE) is the best place to meet new customers, reinforce existing relationships and increase sales, commissions and profits. Great Lakes Floral Association members are loyal. They know that the education provided at the GLFEE is key to their success, and they are loyal customers of the companies that help make it possible.

PROJECTED ATTENDANCE FOR 2027 is 400 +

2026 total GLFEE registration was 342. This included 214 florists, designers, and event specialists,

42 students and 86 exhibitors representing 39 companies.

🌿 REGISTRATION IS NOW OPEN! 🌸
The 2027 Great Lakes Floral & Event Expo is coming to DeVos Place in Grand Rapids, March 5–7, 2027, and you’re invited to grow with us!
This year’s theme is Rooted & Thriving… Firm Foundation… Flourishing Future!
🌷 ATTENDEES: Shop owners, designers, students and floral enthusiasts can look forward to:
✔️ Hands-on design workshops
✔️ Business & sales seminars
✔️ Main Stage presentations from top designers
✔️ A vibrant Trade Show
✔️ The Design Contest
✔️ Saturday & Sunday Lunch on the Show Floor
✔️ The President’s Recognition & Awards Banquet
Featured speakers "to date" include Alison Ellis, Brandy Ferrer, Jacob McCall, Sue McLeary, Bob Negen, Jerome Raska and Kelsey Thompson, with more to come!
Early bird pricing is available now. Members get the best value with the Weekend VALUE Pass.
🏪 EXHIBITORS: Get your products in front of florists from across Michigan, Ohio, Indiana, Illinois and Wisconsin.
🏨 The connected Amway Grand Plaza is the host hotel.
📧 Questions? rod@greatlakesfloralassociation.org