WFFSA - DevX 2027
WFFSA's Development Experience (DevX) is an annual spotlight on floral distribution in a particular region.
In 2026, 65 WFFSA members toured Atlanta area floral wholesalers, distributors, and retailers. We saw the ins and outs of business operations.
A full day was dedicated to our AI Innovation workshop, where each participant practiced implementing AI And technology with our teams.
WFFSA's DevX provides a number of unique opportunities to experience education your way. Formerly called Management Institute, this is a premier hands-on professional development event for WFFSA members. Participants receive exceptional educational programming where they learn practical skills to help them tackle timely business problems. Participants are also immersed in exceptional networking opportunities with industry peers and leaders.
Each summer, DevX kicks off with an exclusive road trip to tour several standout floral operations. Participants will get a behind-the-scenes look at the business operations at each road trip stop and see innovation in action.