About CalFlowers

CalFlowers is a leading national floral trade association dedicated to growing and strengthening the U.S. floral industry.
Our diverse membership includes floral and agricultural growers and shippers, wholesalers, retailers, and service providers, all working together to support a thriving supply chain. 

CalFlowers is recognized for delivering cost-effective transportation solutions, investing in floral industry research, education, and workforce development, and leading impactful marketing initiatives that drive flower consumption. We are committed to helping our members succeed while promoting the enjoyment and consumption of flowers across the country.

Join Now    Mission & History

Our Mission 


 Strengthen member businesses through logistics, education, and promotion to grow the use and enjoyment of cut flowers.

Floral Transportation


CalFlowers has played a major role in floral transportation for 70+ years, negotiating deeply discounted shipping rates from top transportation carriers including FedEx, GLS, and major airlines on behalf of the floral industry.




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Industry Initiatives


CalFlowers supports members and partners in the floral industry by providing scholarships to college students interested in floriculture and allocating funds to fellow floral associations, marketing initiatives, and research and educational programs that grow floral markets across the United States. 


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Fun N' Sun


Mark your calendars for the 2026 Fun 'N Sun Floral Convention, taking place August 5-8 at the Langham Huntington in Pasadena, CA. 






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