The
American Floral Endowment (AFE) is pleased to welcome two new Trustees to its Board of Trustees, effective September 1, 2025. These accomplished industry leaders bring valuable expertise, fresh perspectives, and a strong commitment to supporting the future of floriculture. Their involvement will help guide AFE’s strategic direction and enhance the impact of its funding and programs across all segments of the industry. AFE is also recognizing new Committee Chair appointments and outgoing Trustees.
AFE Trustees generously volunteer their time and expertise, serving a three-year term with the option to renew for an additional term. They actively participate in all AFE meetings and events, covering their own travel expenses. AFE looks forward to the leadership and insight these new Trustees will bring and extend its sincere thanks to the outgoing Trustees for their dedicated service.
Incoming Trustees
Kristin GillilandGardens America Inc.Kristin Gilliland is the third-generation owner and President of Gardens America Inc., a premier importer and distributor of fresh and dried flowers. With over 30 years of experience in the floral industry, Kristin combines a rich family legacy with a passion for excellence and innovation.
Growing up in the family business, Kristin gained hands-on experience from an early age. She officially joined full-time in 1994 and worked in various roles, including office management, accounting, and general operations, before taking the helm. A graduate of Florida International University in International Business Relations, Kristin also worked with Armellini Express Lines.
Kristin previously served on the SAF Wholesale Council and currently serves on the SAF Convention Committee Task Force. She is passionate about promoting the benefits of flowers in everyday life and was an early supporter of That Flower Feeling. She also previously served as the Chairperson of the Young Executive Council of WFFSA.
Kristin will serve on the Public Relations/Development and Floral Marketing Fund Committees.
Kevin PrillThe GIANT CompanyKevin Prill is the category manager of floral at The GIANT Company, a modern grocer that has been proudly serving families across Pennsylvania, Maryland, Virginia, and West Virginia since 1923. With over 40 years of retail experience, Kevin has worked in many areas of a grocery store, including more than 35 years in the floral department. His career began with First National Supermarkets and in the decades that follow, Kevin held various roles at Edwards, Ahold USA, Stop and Shop, and A&P before arriving at The GIANT Company in 2014.
At The GIANT Company, Kevin and his team oversee all aspects of purchasing, merchandising, and team member training for cut flowers, bouquets, plants, balloons, hardgoods, and outdoor gardens across the company’s more than 190 stores. Kevin organizes The GIANT Company’s annual Floral Seminar, bringing together more than 200 floral team members for a day of professional development centered around industry trends, best practices, recognition, and preparing for the upcoming holiday season.
Kevin currently serves on the Floral Council of IFPA (International Fresh Produce Association), and previously served on the board for Floriexpo.
Kevin will also serve on the Public Relations/Development and Floral Marketing Fund Committees.
