For Immediate Release Alexandria, VA - December 12, 2025 The American Floral Endowment (AFE) has released its 2024-2025 Annual Report, capturing a year of momentum, innovation, and industry-driven impact. The report illustrates how collective investment from across the floral community is... Continue Reading
Alexandria, VA – November 21, 2025 – Seed Your Future (SYF), the national initiative dedicated to inspiring the next generation of horticulture and floriculture professionals, today announced its new Board President, an incoming Board Member, and newly appointed committee volunteers... Continue Reading
2025 Year in Review For Immediate Release Alexandria, VA - November 19, 2025 As the year wraps up, join the American Floral Endowment (AFE) in celebrating the many accomplishments across the industry. Thanks to generous donors, AFE has continued making meaningful strides... Continue Reading
For Immediate ReleaseAlexandria, Virginia - November 19, 2025 Sustainabloom has released a brand-new free resource to help floral retailers take actionable, measurable steps toward sustainability. The Sustainability Planning Template for Retail Florists is designed to make sustainability... Continue Reading
“We are so delighted to share - that we were notified by Podstatus, a leading podcast monitoring service - that our Behind the Bloom Podcast with J Schwanke and RJ Pole is ranking #127 - on Apple Podcasts in the last 30 days,” says J Schwanke. As a point of reference, Apple Podcasts... Continue Reading
Floral industry leaders to reconvene March 1–4, 2026, at the Doral Washington, DC – November 3, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) has officially opened registration for the 2026 Floral Distribution Conference (FDC), taking place March... Continue Reading
Continental Floral Greens Announces Key Leadership Promotions and Career Growth Milestones Continental Floral Greens (CFG), a leader in the floral industry, is proud to announce several key promotions within its leadership team - a reflection of the company’s continued growth, internal... Continue Reading
Great Lakes Floral Foundation Inducts Bob Patterson CF into Hall of Fame! Haslett, MI (October 30, 2024) - On the evening of October 28, 2025, the Great Lakes Floral Foundation inducted Bob Patterson CF, owner of Patterson’s Flowers in Big Rapids, Reed City and Cadillac, MI into the... Continue Reading
For Immediate Release Alexandria, VA - October 27, 2025 The American Floral Endowment (AFE) has released a new video that highlights the organization’s long-standing commitment to strengthening and advancing the floral industry. With engaging visuals, the educational video illustrates... Continue Reading
“Taking a season or a holiday and tailoring segments around it is always fun,” notes J Schwanke, creator of Life In Bloom. “Now seems like a good time to remind everyone about our Autumn (414), Halloween (714), and Día de los Muertos (610) episodes, all available to... Continue Reading
22 Students Receive AFE Scholarships This year, thanks to the generosity of industry donors and supporters, the American Floral Endowment is proud to award a record $74,000 in scholarships, up from $67,600 in 2024. With 26 awards given to 22 students, the scholarships ease the financial burden of... Continue Reading
Grand Rapids, MI, September 15, 2025 – “Probably the most asked question I get is – ‘Why don’t you have a podcast?’ - well I do now!” proclaims J Schwanke, host of the beloved public broadcasting (PBS) television show J Schwanke’s Life In Bloom.... Continue Reading
