Industry News

CFG welcomes Kate Dodde and Klair McDermott to its Mass Market Sales Team, and celebrates Lucia Narciso’s elevation to Wholesale Sales Manager. Continental Floral Greens Press Release FOR IMMEDIATE RELEASEMarch, 24th, 2026 Continental Floral Greens (CFG), a family-owned grower of premium... Continue Reading

By Joost BongaertsCalFlowers Board Director & Marketing Committee MemberCEO, Florabundance Last weekend, the CalFlowers Board gathered in San Francisco for our board meeting—followed by an opportunity to connect directly with consumers at one of the city’s most anticipated spring... Continue Reading

Register for Sustainabloom's Upcoming Webinar on March 25th! How Sustainability Shows Up in Everyday Floral Operations Sustainability is often discussed in broad terms, but what does it actually look like in the day-to-day operations of floral businesses? In this Sustainabloom webinar on... Continue Reading

What would spring be without flowers? Celebrate the start of spring and National Flower Day with ten back-to-back episodes of J Schwanke’s Life In Bloom on Create TV March 20, 21, and 22, and welcome the beauty of flowers into your home. “Our friends at Create TV asked me to curate... Continue Reading

FOR IMMEDIATE RELEASE Registration Is Open for the 59th Annual AIFD® National Symposium Indianapolis, IN - The American Institute of Floral Designers (AIFD®) is pleased to announce that registration is now open for the 59th Annual AIFD® National Symposium, “Elevate,”... Continue Reading

Grand Rapids, MI, March 10, 2026 – What would spring be without flowers? Celebrate the start of spring and National Flower Day with ten back-to-back episodes of J Schwanke’s Life In Bloom on Create TV March 20, 21, and 22, and welcome the beauty of flowers into your home. “Our... Continue Reading

FOR IMMEDIATE RELEASEMonday, March 9, 2026Contact: Jeanne Taggart Boes(415) 637-8817 SFFM Floral Designers Transform Olympian Eileen Gu’s Grand Marshal Mustang with Bold Red & Gold Blooms San Francisco, CA — The 2026 Chinese New Year Parade celebrates the rare “Year of the... Continue Reading

What Gen Z Wants from Flowers: New National Consumer Research Continue Reading

Mother’s Day is right around the corner and CalFlowers is bringing you two power-packed webinars designed specifically for retailers and wholesalers with Tim Huckabee. During these 30-minute workshops Tim Huckabee, The Profitable Florist, will share real-world strategies backed by his... Continue Reading

Steady Sales, Tighter Margins — Saturday Had Limited Impact Valentine’s Day 2026 brought a great deal of uncertainty heading into the season. The holiday fell on a Saturday.Freight costs remained elevated.Labor expenses continued to rise.Tariff discussions added pricing... Continue Reading

Tradewinds International is bringing its most anticipated Farm Direct Floral Show to Las Vegas, Nevada, joining together leading growers and breeders in 80+ booths with flower buyers seeking the latest and highest-quality cut flowers available on the market today. Designed to deliver full-service... Continue Reading

“Life In Bloom” News Round Up from J Schwanke Behind the Bloom Podcast, with Lane DeVries airs Monday February 16, 2026 I’m so excited for the NEW Behind the Bloom podcast with myself and RJ Pole, with our very first guest, Lane DeVries! I hope you’ll give it a listen!... Continue Reading