Elevate Your Summer: Join Us at AIFD National Symposium The major holiday may be behind us, but what’s next could be one of the most important investments you make in your business and creativity this year. From July 2–5 in Orlando, the AIFD National Symposium brings together... Continue Reading
Why Seed Your Future Created #IAmHorticulture – and Why It Only Works If You Show Up The horticulture industry employs millions of people across hundreds of careers, and most students couldn't name one of them. Every day, talented young people scroll past careers they've never heard of.... Continue Reading
FOR IMMEDIATE RELEASEMedia Contact: Lauren St. Clair FORT LAUDERDALE, FL — The mass-market floral industry converged on the Broward County Convention Center for Floriexpo 2026, delivering what attendees and organizers are calling an unprecedented, record-breaking year for... Continue Reading
Gen Z is quickly becoming a powerful consumer group, and their expectations may have you rethinking how to market, sell, and create floral experiences. Insights from the Floral Marketing Fund’s recent nationwide study of 2,000+ Gen Z consumers (ages 18-28) underscore an opportunity to use... Continue Reading
Seed Your Future Launches #IAmHorticulture Campaign to Spotlight the People Powering a Growing Industry National social media campaign invites horticulture professionals to share their stories and inspire the next generation of industry talent. Seed Your Future (SYF), the national nonprofit... Continue Reading
Season 8 continues to roll out across the country! Continue to look for airings of the 100th Life In Bloom episode in the coming weeks! Recent and upcoming episodes landing at local PBS stations all in May and into June - including members Green Point Nursery, Florabundance, 2Plant... Continue Reading
For Immediate Release Contact: J SchwankePhone: (616) 446-6086Email: j@uBloom.com Grand Rapids, MI, May 4, 2026 – “I am truly excited to celebrate one hundred episodes, sharing the benefits of Flowers,” enthuses J... Continue Reading
As we approach Floriexpo 2026 this May 27–29 in Fort Lauderdale, the stakes for the mass-market floral industry have never been higher. With the "Perfect Storm" of 2027 looming (the rare overlap of Valentine’s Day and the Super Bowl) and shifting consumer demands for "Quiet Luxury"... Continue Reading
The Texas State Florists’ Association (TSFA) invites floral industry professionals, students and teachers to attend the Texas Floral Expo at the Embassy Suites San Marcos Hotel and Conference Center on June 19-21, 2026. With more than a dozen educational sessions and four meals included in... Continue Reading
Here is a list of recent and upcoming episodes landing at local PBS stations all across the country in April and May - including members San Francisco Flower Market, Mayesh, and Green Point Nursery! There are 14 episodes in Season 8 to enjoy, so we’re just getting started! Look for episodes... Continue Reading
For Immediate Release Alexandria, VA - April 6, 2026 With the generous support of the Demaree Family Floriculture Advancement Fund, the American Floral Endowment (AFE) is launching a new Young Professionals Council (YPC) Professional Development &... Continue Reading
For Immediate Release Contact: J SchwankePhone: (616) 446-6086Email: j@uBloom.com Grand Rapids, MI, April 2, 2026 – “I can hardly believe we have produced one hundred episodes, sharing the benefits of flowers,” enthuses J Schwanke, host and creator. J Schwanke's Life in... Continue Reading
