Industry News

22 Students Receive AFE Scholarships This year, thanks to the generosity of industry donors and supporters, the American Floral Endowment is proud to award a record $74,000 in scholarships, up from $67,600 in 2024. With 26 awards given to 22 students, the scholarships ease the financial burden of... Continue Reading

Grand Rapids, MI, September 15, 2025 – “Probably the most asked question I get is – ‘Why don’t you have a podcast?’ - well I do now!” proclaims J Schwanke, host of the beloved public broadcasting (PBS) television show J Schwanke’s Life In Bloom.... Continue Reading

CalFlowers Renews Commitment to Life in Bloom “I had the privilege of making a presentation to the CalFlowers Board of Directors, outlining the opportunities that Life in Bloom creates for benefitting flower sales,” said J. “We are truly grateful that the Board confirmed their... Continue Reading

FOR IMMEDIATE RELEASE Contact: Joost Bongaerts(805) 566-6607 American-grown flowers from West Coast and Midwest farms featured on screen Carpinteria, CA – Florabundance is proud to share that our flowers are featured in the Netflix series season 2 With Love, Meghan. In Season 1,... Continue Reading

For Immediate ReleaseContact: Joost Bongaertsjoost@florabundance.com Carpinteria, CA - August 18, 2025 - Carpinteria-based Florabundance, a cornerstone of the Central Coast’s floral industry, is proud to be featured in the national television series World’s Greatest!... (Season 24,... Continue Reading

For Immediate Release Alexandria, VA - August 11, 2025 The American Floral Endowment (AFE) is pleased to welcome two new Trustees to its Board of Trustees, effective September 1, 2025. These accomplished industry leaders bring valuable expertise, fresh perspectives, and a strong... Continue Reading

Grand Rapids, MI, August 11, 2025 – “Viewers continue to relax with flowers, enjoying their health and wellness benefits in the process! And I’m beyond excited for them to enjoy the new season as it debuts on Create TV,” enthuses J Schwanke, host and creator. J Schwanke's... Continue Reading

For Immediate Release Contact: J SchwankePhone: 616-446-6086Email: j@uBloom.com J Schwanke's Life In Bloom is On the Air and Still in Production Grand Rapids, MI, August 4, 2025 – “With the recent events around the Public... Continue Reading

Bill Doran Company Announces Strategic Acquisition of Denver Wholesale Florists Continue Reading

Life In Bloom debuts new episodes on Create TV - with Flower Farms, Lei Day in Hawaii, and even Bob Ross For Immediate Release: Contact: J SchwankePhone: 616-446-6086Email: j@uBloom.com Grand Rapids, MI, August 5, 2025 – “Viewers continue to relax with flowers, enjoying their... Continue Reading

Back by pup-ular demand…CalFlowers is hosting the second annual Furry Friends & Florals photo contest for our members! The contest is a celebration of flowers and the furry (feathered, leathered, or other!) companions who bring joy to our lives.Winning entries will be featured in:- The... Continue Reading

“Life In Bloom” Create TV Marathon and MORE Continue Reading