FOR IMMEDIATE RELEASEOctober 15, 2026 – Floral Marketing Fund's latest study compares consumer trends from 2019, 2021, and 2025, highlighting purchasing behaviors, spending, and opportunities for the floral industry. Are consumers still buying houseplants like they were during the... Continue Reading
Culturally significant flowers represent an opportunity for floral businesses willing to look beyond traditional markets. By learning about local communities, understanding the flowers that matter to them and making availability known, growers, wholesalers and retailers can help meet an important... Continue Reading
The Colorado Nursery and Greenhouse Association’s (CNGA) annual Women in Horticulture Luncheon brought together female professionals from across Colorado’s horticulture industry for an opportunity to connect, share ideas, and look toward the future of the industry. A highlight of the... Continue Reading
Life In Bloom Celebrates “Spooky Season” Create TV is including episodes of J Schwanke's Life in Bloom in their Spooky Season Salute marathon coming up Friday, October 30, Saturday, October 31, and Sunday, November 1. Enjoy episode 610 ‘Día de los Muertos’ and... Continue Reading
WFFSA Opens Registration for FDC 2027, Unveiling Expanded Conference Experience in MiamiNew venue, expanded education and a refreshed conference format bring more opportunities for business, networking and industry collaboration to the 2027 Floral Distribution Conference. Washington, DC –... Continue Reading
The Behind the Bloom podcast recently marked its first anniversary with a special podcast! “Well, it’s been an entire YEAR of Weekly Podcasts- with RJ and Me… and we’re ready to start our 2nd Year. We’ve gone behind the scenes on almost 3 Seasons of J... Continue Reading
FOR IMMEDIATE RELEASE CONTACT:The Association of Specialty Cut Flower GrowersMPO Box 268Oberlin, OH 44074(440) 774-2887www.ascfg.org Fall 2026 issue features new introductions from 18 leading breeders and suppliers, alongside grower reports, agritourism... Continue Reading
FOR IMMEDIATE RELEASE Contact: Amanda Jedlinsky (703) 213-5802 ajedlinsky@safnow.org ALEXANDRIA, VA – AUGUST 20, 2026 – More than a century ago, Italian and Japanese immigrant growers gathered near Lotta’s Fountain in San Francisco to sell flowers. Those early gatherings laid... Continue Reading
A memorial tribute has been established through the American Floral Endowment (AFE) honoring Frances ("Fran") R. Young, who passed away on August 1, 2026, at the age of 98. The tribute was established by Amy and Greg Royer, longtime friends of the Young family, in honor of Fran's life and in... Continue Reading
FOR IMMEDIATE RELEASEAlexandria, Virginia, August 12, 2026The American Floral Endowment (AFE) is proud to congratulate Dr. Amanda Solliday, Senior Manager of Sustainabloom, on receiving the Floriculture Kenneth Post Distinguished Achievement Award from the American Society for Horticultural... Continue Reading
FOR IMMEDIATE RELEASE Main Wholesale Florist Expands Tristate Footprint with Grand Opening of Third Logistics Hub in Pennsauken, New Jersey Family-Owned and Operated Industry Leader Capitalizes on Multi-Generational Legacy with Official Move into Southern New Jersey Facility PENNSAUKEN, N.J.... Continue Reading
American Floral Alliance, formerly CalFlowers, has renewed their commitment of support for J Schwanke’s Life in Bloom. American Floral Alliance will continue as a Principal Underwriter for Seasons 10 and 11 - to be broadcast in 2028 and 2029. The show prepares new episodes about 1 year... Continue Reading
