Applications Now Open for Graduate Scholarships! For Immediate ReleaseThe American Floral Endowment (AFE) is excited to announce applications are now open for the Altman Family Scholarship and the Paul Ecke, Jr. Scholarship. These merit-based, prestigious scholarships... Continue Reading
A Season 8 Update from J: On Christmas Eve, I received the best news from our Public Television Distributor regarding Season 8, which will premiere starting April 1, 2026. Please let me set the stage with a little background for review… The presence of “J Schwanke’s... Continue Reading
At CalFlowers, we’re dedicated to fostering growth, collaboration, and success within the floral industry. Our 2026 Membership Drive, running from January 1 to March 31, offers a unique opportunity for floral professionals—growers, wholesalers, retailers, e-commerce, and service... Continue Reading
As we close out the year, CalFlowers is proud to share highlights in our End-of-Year Report, reflecting on key milestones and a strong foundation for the coming years. Continue Reading
For Immediate Release After decades of serving the floral industry through long-standing partnerships, Channel Islands Flowers is stepping forward as an independent, direct California floral shipper, offering customers the opportunity to source directly from the farm. Rooted in Oxnard,... Continue Reading
A Letter from J: One of the things I always tell people, at places we are filming, is that producing segments for Public Television takes time. It’s certainly not a fast process… therefore we have to get a jump on Seasonal or Trending Flower Topics ahead of time. Then we can have... Continue Reading
For Immediate Release Alexandria, VA - December 12, 2025 The American Floral Endowment (AFE) has released its 2024-2025 Annual Report, capturing a year of momentum, innovation, and industry-driven impact. The report illustrates how collective investment from across the floral community is... Continue Reading
Alexandria, VA – November 21, 2025 – Seed Your Future (SYF), the national initiative dedicated to inspiring the next generation of horticulture and floriculture professionals, today announced its new Board President, an incoming Board Member, and newly appointed committee volunteers... Continue Reading
2025 Year in Review For Immediate Release Alexandria, VA - November 19, 2025 As the year wraps up, join the American Floral Endowment (AFE) in celebrating the many accomplishments across the industry. Thanks to generous donors, AFE has continued making meaningful strides... Continue Reading
For Immediate ReleaseAlexandria, Virginia - November 19, 2025 Sustainabloom has released a brand-new free resource to help floral retailers take actionable, measurable steps toward sustainability. The Sustainability Planning Template for Retail Florists is designed to make sustainability... Continue Reading
“We are so delighted to share - that we were notified by Podstatus, a leading podcast monitoring service - that our Behind the Bloom Podcast with J Schwanke and RJ Pole is ranking #127 - on Apple Podcasts in the last 30 days,” says J Schwanke. As a point of reference, Apple Podcasts... Continue Reading
Floral industry leaders to reconvene March 1–4, 2026, at the Doral Washington, DC – November 3, 2025 – The Wholesale Florist & Florist Supplier Association (WFFSA) has officially opened registration for the 2026 Floral Distribution Conference (FDC), taking place March... Continue Reading
