A memorial tribute has been established through the American Floral Endowment (AFE) honoring Frances ("Fran") R. Young, who passed away on August 1, 2026, at the age of 98. The tribute was established by Amy and Greg Royer, longtime friends of the Young family, in honor of Fran's life and in... Continue Reading
FOR IMMEDIATE RELEASEAlexandria, Virginia, August 12, 2026The American Floral Endowment (AFE) is proud to congratulate Dr. Amanda Solliday, Senior Manager of Sustainabloom, on receiving the Floriculture Kenneth Post Distinguished Achievement Award from the American Society for Horticultural... Continue Reading
FOR IMMEDIATE RELEASE New facility expands global floral education and digital learning opportunities for students worldwide. PORTLAND, Ore. — Floral Design Institute (FDI), a world leader in floral design education since 1969, proudly announces the opening of its new studio and... Continue Reading
FOR IMMEDIATE RELEASE Main Wholesale Florist Expands Tristate Footprint with Grand Opening of Third Logistics Hub in Pennsauken, New Jersey Family-Owned and Operated Industry Leader Capitalizes on Multi-Generational Legacy with Official Move into Southern New Jersey Facility PENNSAUKEN, N.J.... Continue Reading
American Floral Alliance, formerly CalFlowers, has renewed their commitment of support for J Schwanke’s Life in Bloom. American Floral Alliance will continue as a Principal Underwriter for Seasons 10 and 11 - to be broadcast in 2028 and 2029. The show prepares new episodes about 1 year... Continue Reading
Enjoy 15 Hours of Flowers on Create TV July 31, August 1, & 2 Create TV brings viewers ten back-to-back episodes of J Schwanke’s Life in Bloom broadcast 3 times on Create TV Friday, July 31st, Saturday, August 1st, and Sunday, August 2nd. “Our friends at Create TV again asked me... Continue Reading
FOR IMMEDIATE RELEASEContact: Jazmin Albarran, Executive Director jalbarran@SeedYourFuture.org (703) 838-5209 The Bridge Is Built: Seed Your Future Connects 34 Educators to the Careers Their Students Have Been Missing Alexandria, VA – July 3, 2026 – Seed Your Future, the national... Continue Reading
Position Title: Director of MarketingOrganization: CalFlowersLocation: Remote / U.S.-based (travel required)Reports To: President, CalFlowersEmployment Type: Full-time, Exempt About CalFlowers CalFlowers is a national floral trade association representing growers, wholesalers, retailers,... Continue Reading
“Life in Bloom” News Round Up from J Schwanke We are so excited to share this special flower video in conjunction with CalFlowers - California Association of Flowers Growers & Shippers - about "The Cold Chain for Flowers". This video was suggested to us- at the CalFlowers... Continue Reading
Kendall Farms Launches Direct-to-Consumer Website, Bringing California-Grown Flowers Straight to Your Doorstep America's largest waxflower and eucalyptus grower now offers farm-fresh seasonal bouquets, party packs, wedding boxes, and individual bloom boxes directly to California residents.... Continue Reading
Elevate Your Summer: Join Us at AIFD National Symposium The major holiday may be behind us, but what’s next could be one of the most important investments you make in your business and creativity this year. From July 2–5 in Orlando, the AIFD National Symposium brings together... Continue Reading
Why Seed Your Future Created #IAmHorticulture – and Why It Only Works If You Show Up The horticulture industry employs millions of people across hundreds of careers, and most students couldn't name one of them. Every day, talented young people scroll past careers they've never heard of.... Continue Reading
