Dear CalFlowers Member, CalFlowers has always been about bringing people together to strengthen the floral industry. Our roots stretch back to 1941, when a group of flower growers and shippers came together to solve a simple but important problem: how to better coordinate the transportation of... Continue Reading
San Marcos, CA — November 5, 2025 — CalFlowers, one of the leading associations dedicated to promoting flower enjoyment and supporting the floral industry nationwide, is pleased to announce the appointment of Julie Ortiz and John Louie to its Board of Directors. Both will serve... Continue Reading
For Immediate Release Alexandria, VA - October 16, 2025 CalFlowers' long-standing scholarship through the American Floral Endowment(AFE) is being renamed to celebrate the life and legacy of one of its most influential members. The scholarship, which was originally established... Continue Reading
CalFlowers Expands 78% Shipping Discount Program to Agricultural Businesses Across the U.S. SAN MARCOS, CA, April 30, 2025 — CalFlowers, a leading floral trade association in the U.S., is excited to announce the nationwide expansion of its Agricultural Membership. Originally available only... Continue Reading
That Flower Feeling Is Taking Off: CalFlowers Launches TFF as a Standalone, Industry-Supported Brand Continue Reading
CalFlowers Welcomes Lane DeVries as Executive Director to Drive ‘That Flower Feeling’ to New Heights Continue Reading
CalFlowers Pledges $10,000 in Matching Donations for LA Wildfire-Affected Floral Community Continue Reading
At CalFlowers, we’re dedicated to fostering growth, collaboration, and success within the floral industry. Our 2025 Membership Drive, running from January 1 to March 31, offers a unique opportunity for floral professionals—growers, wholesalers, retailers, e-commerce, and service... Continue Reading
2024 A Year in Review As 2024 comes to a close, we look back on a year marked by collaboration and shared achievements... Continue Reading
Fun 'N Sun 2024: A Blossoming Success in Carlsbad, CA Continue Reading
Blooming for Success: Fun 'N Sun 2024 Floral Convention Invites You to Experience Floral Magic in Carlsbad! Continue Reading
Pollen Talent Joins Forces and Pollinates Success with CalFlowers as a Preferred Partner Continue Reading
