Floral News

AFA Benefits AFA Newsletters AFA Press Releases Fun 'N Sun Updates Industry News Member Instructions Member Spotlights

Floral Design Institute Opens New Studio and Headquarters in Portland, Oregon.
Floral Design Institute Opens New Studio and Headquarters in Portland, Oregon.

FOR IMMEDIATE RELEASE New facility expands global floral education and digital learning opportunities for students worldwide. PORTLAND, Ore. — Floral Design Institute (FDI), a world leader in floral design education since 1969, proudly announces the opening of its new studio and... Continue Reading

Postedby Monnaie C. Pepin
Date posted08/16/2026


CalFlowers Becomes American Floral Alliance
CalFlowers Becomes American Floral Alliance

A new national identity built on 85 years of floral industry leadership. San Marcos, CA — August 6, 2026 — After 85 years of serving and strengthening the floral industry, CalFlowers has officially become the American Floral Alliance, launching a new national identity designed to... Continue Reading

Postedby Monnaie C. Pepin
Date posted08/6/2026


July 2026 Newsletter
July 2026 Newsletter

  President's Message   Fun 'N Sun is now less than a month away, and the excitement continues to build. We now have more than 50 exhibitors signed up for the Flower Fair, making this the largest exhibition in Fun 'N Sun... Continue Reading

Date posted07/15/2026


Enjoy 15 Hours of Flowers on Create TV July 31, August 1, & 2
Enjoy 15 Hours of Flowers on Create TV July 31, August 1, & 2

Enjoy 15 Hours of Flowers on Create TV July 31, August 1, & 2 Create TV brings viewers ten back-to-back episodes of J Schwanke’s Life in Bloom broadcast 3 times on Create TV Friday, July 31st, Saturday, August 1st, and Sunday, August 2nd. “Our friends at Create TV again asked me... Continue Reading

Postedby Monnaie C. Pepin
Date posted07/12/2026


Three Weeks to Fun ’N Sun 2026—and History Is About to Be Made!
Three Weeks to Fun ’N Sun 2026—and History Is About to Be Made!

The countdown is on! In just three weeks, the floral industry will gather at The Langham Huntington, Pasadena, for four unforgettable days of connection, education, flowers, friendship, and celebration. As we celebrate 85 incredible years of CalFlowers, Fun ’N Sun 2026 is already... Continue Reading

Postedby Monnaie C. Pepin
Date posted07/12/2026


Seed Your Future
Seed Your Future

FOR IMMEDIATE RELEASEContact: Jazmin Albarran, Executive Director jalbarran@SeedYourFuture.org (703) 838-5209 The Bridge Is Built: Seed Your Future Connects 34 Educators to the Careers Their Students Have Been Missing Alexandria, VA – July 3, 2026 – Seed Your Future, the national... Continue Reading

Postedby Monnaie C. Pepin
Date posted07/6/2026


CalFlowers Honors Floral Industry Legend Red Kennicott with 2026 Distinguished Service Award
CalFlowers Honors Floral Industry Legend Red Kennicott with 2026 Distinguished Service Award

CalFlowers Honors Floral Industry Legend Red Kennicott with 2026 Distinguished Service Award Continue Reading

Postedby Monnaie C. Pepin
Date posted07/6/2026


Member Spotlight: Heirloom Home Decor
Member Spotlight: Heirloom Home Decor

Heirloom Home Décor is a premier distributor based in Jackson, New Jersey, bringing elevated style and thoughtful design to the floral industry and beyond. Heirloom Home Decor specializes in Everflorals, high-end decorative vases, metal vessels, tabletop accents, and statement centerpiece... Continue Reading

Postedby Jordan Richardson
Date posted07/6/2026


The Farm Growing Partnerships Across America
The Farm Growing Partnerships Across America

In an industry where reliability and consistency matters, R/A Growers has spent more than 30 years building a reputation rooted in quality, trust, and family values. What began as a family farm has grown into a trusted supplier of premium foliage, greens, and specialty products, serving customers... Continue Reading

Postedby Jordan Richardson
Date posted06/24/2026


Job Opportunity: Director of Marketing
Job Opportunity: Director of Marketing

Position Title: Director of MarketingOrganization: CalFlowersLocation: Remote / U.S.-based (travel required)Reports To: President, CalFlowersEmployment Type: Full-time, Exempt About CalFlowers CalFlowers is a national floral trade association representing growers, wholesalers, retailers,... Continue Reading

Postedby Monnaie C. Pepin
Date posted06/22/2026


A Veteran’s Journey from IT to Floral Artistry
A Veteran’s Journey from IT to Floral Artistry

In every corner of the floral industry, there are stories that remind us why this work matters. For Marie, a military veteran, IT professional, and floral designer in the Nashville area, flowers are a source of healing, purpose, and connection. After experiencing the loss of her husband, Marie... Continue Reading

Postedby Jordan Richardson
Date posted06/16/2026


June 2026 Newsletter
June 2026 Newsletter

  President's Message   Hello, First of all, a big thank you to everyone who has renewed their CalFlowers membership for the coming year. For those few who may still be on the fence, I would encourage you to remember... Continue Reading

Date posted06/10/2026