January Newsletter Message from CalFlowers President Happy New Year to you, 2026 promises to be an exciting year ahead. The CalFlowers Board began the new year with a strategic planning retreat during the first week of... Continue Reading
Applications Now Open for Graduate Scholarships! For Immediate ReleaseThe American Floral Endowment (AFE) is excited to announce applications are now open for the Altman Family Scholarship and the Paul Ecke, Jr. Scholarship. These merit-based, prestigious scholarships... Continue Reading
A Season 8 Update from J: On Christmas Eve, I received the best news from our Public Television Distributor regarding Season 8, which will premiere starting April 1, 2026. Please let me set the stage with a little background for review… The presence of “J Schwanke’s... Continue Reading
Member Spotlight: Cold Ass Trailers When your coolers are full, deliveries are piling up, and Valentine’s week is right around the corner, cold storage can quickly become one of the biggest pressure points in a floral business. Having extra space at the right moment can be the... Continue Reading
Member Spotlight: Dahlia Valley Ranch Dahlia Valley Ranch is a micro farm in Arnold, NE, serving surrounding communities with retail arrangements, weddings, memorials, farmers markets, and more for over 6 years. Dahlia Valley Ranch currently sells wholesale to florists and is expanding into... Continue Reading
CalFlowers (California Association of Flower Growers & Shippers) is pleased to announce the appointment of Gustavo Gilchrist, President of Kennicott Brothers Company, to its Board of Directors. Gilchrist joins the CalFlowers Board alongside Julie Ortiz and John Louie, whose appointments were... Continue Reading
At CalFlowers, we’re dedicated to fostering growth, collaboration, and success within the floral industry. Our 2026 Membership Drive, running from January 1 to March 31, offers a unique opportunity for floral professionals—growers, wholesalers, retailers, e-commerce, and service... Continue Reading
Help Us Update Your Member Type For more than 80 years, CalFlowers has brought the... Continue Reading
As we close out the year, CalFlowers is proud to share highlights in our End-of-Year Report, reflecting on key milestones and a strong foundation for the coming years. Continue Reading
For Immediate Release After decades of serving the floral industry through long-standing partnerships, Channel Islands Flowers is stepping forward as an independent, direct California floral shipper, offering customers the opportunity to source directly from the farm. Rooted in Oxnard,... Continue Reading
CalFlowers Announces Fun ’N Sun 2026 With Unchanged Pricing and Expanded Educational Experiences for Its 85th Anniversary CalFlowers is pleased to announce details for its highly anticipated Fun ’N Sun 2026 Floral Convention, to be held August 5–8, 2026, at The Langham... Continue Reading
A Letter from J: One of the things I always tell people, at places we are filming, is that producing segments for Public Television takes time. It’s certainly not a fast process… therefore we have to get a jump on Seasonal or Trending Flower Topics ahead of time. Then we can have... Continue Reading
