President's Message Spring is upon us, can you believe how fast this year is already moving? Our industry is gearing up for Easter and, of course, the big one… the mother of all holidays. This is also the time of year for your CalFlowers... Continue Reading
Register for Sustainabloom's Upcoming Webinar on March 25th! How Sustainability Shows Up in Everyday Floral Operations Sustainability is often discussed in broad terms, but what does it actually look like in the day-to-day operations of floral businesses? In this Sustainabloom webinar on... Continue Reading
What would spring be without flowers? Celebrate the start of spring and National Flower Day with ten back-to-back episodes of J Schwanke’s Life In Bloom on Create TV March 20, 21, and 22, and welcome the beauty of flowers into your home. “Our friends at Create TV asked me to curate... Continue Reading
FOR IMMEDIATE RELEASE Registration Is Open for the 59th Annual AIFD® National Symposium Indianapolis, IN - The American Institute of Floral Designers (AIFD®) is pleased to announce that registration is now open for the 59th Annual AIFD® National Symposium, “Elevate,”... Continue Reading
Grand Rapids, MI, March 10, 2026 – What would spring be without flowers? Celebrate the start of spring and National Flower Day with ten back-to-back episodes of J Schwanke’s Life In Bloom on Create TV March 20, 21, and 22, and welcome the beauty of flowers into your home. “Our... Continue Reading
FOR IMMEDIATE RELEASEMonday, March 9, 2026Contact: Jeanne Taggart Boes(415) 637-8817 SFFM Floral Designers Transform Olympian Eileen Gu’s Grand Marshal Mustang with Bold Red & Gold Blooms San Francisco, CA — The 2026 Chinese New Year Parade celebrates the rare “Year of the... Continue Reading
With more than 75 years of farming history in Outlook, Washington, Outlook Flower & Bulb is building on a strong agricultural legacy with a fresh vision for the floral industry. Formed in 2026, the company combines generations of growing expertise with a forward-thinking approach to... Continue Reading
Meeting the floral industry’s need for reliable, year-round premium greens, Pacific Tradeworks delivers consistent supply, exceptional quality, and dependable service to customers across the country and around the world.Based in Western Washington State, Pacific Tradeworks connects floral... Continue Reading
What Gen Z Wants from Flowers: New National Consumer Research Continue Reading
Mother’s Day is right around the corner and CalFlowers is bringing you two power-packed webinars designed specifically for retailers and wholesalers with Tim Huckabee. During these 30-minute workshops Tim Huckabee, The Profitable Florist, will share real-world strategies backed by his... Continue Reading
President's Message With Valentine’s Day behind us, I hope and trust that you experienced a good and satisfactory holiday. In the coming weeks, the flower industry is gearing up for a series of floral conventions and gatherings,... Continue Reading
Steady Sales, Tighter Margins — Saturday Had Limited Impact Valentine’s Day 2026 brought a great deal of uncertainty heading into the season. The holiday fell on a Saturday.Freight costs remained elevated.Labor expenses continued to rise.Tariff discussions added pricing... Continue Reading
