Member Spotlight: iBuyFlowers LLC

The floral industry has long relied on traditional supply chains, but iBuyFlowers is taking a different approach. Founded in 2017, their online marketplace has transformed the way florists and event planners access wholesale flowers, providing a direct connection to over 100+ international and US-based farms.

The story of iBuyFlowers starts with its founder, Wilfred de Wit, the son of a Dutch lily grower. Wilfred’s love for flowers took him to Ecuador, where he began his career in the industry. There, he saw firsthand how inefficiencies in the supply chain were impacting flower freshness and quality.

Traditionally, flowers pass through multiple hands—grower, importer, wholesaler, and finally, florist or event planner. Wilfred’s idea of simplifying the supply chain and the lives of floral professionals became a reality with iBuyFlowers, the first B2B online fresh flowers marketplace. Since its founding, the company has empowered florists and event planners across the U.S. to create stunning designs with fresh, and vibrant blooms.

iBuyFlowers’ success stems from the collective experience of its team. With backgrounds in farming, retail floristry, certified wedding and event floral design, and wholesaling at companies like Mayesh, DVFlora, Metz USA, and more, the team understands the needs of floral professionals.

🌐 Learn more: Visit www.ibuyflowers.com and their directory listing.