Members-Only Content

Mother’s Day 2026 Recap: Trends Across the Floral Industry

Following Mother’s Day, CalFlowers gathered insights from retail, wholesale, and grower members through two in-person gatherings in California, along with an online survey, to better understand how the holiday performed across the industry. As one of the most important moments of the year... Continue Reading

Valentine’s Day 2026 Industry Snapshot

Steady Sales, Tighter Margins — Saturday Had Limited Impact Valentine’s Day 2026 brought a great deal of uncertainty heading into the season. The holiday fell on a Saturday.Freight costs remained elevated.Labor expenses continued to rise.Tariff discussions added pricing... Continue Reading