2026 Tradewinds International Floral Show
Tradewinds International is bringing its most anticipated Farm Direct Floral Show to Las Vegas, Nevada, joining together leading growers and breeders in 80+ booths with flower buyers seeking the latest and highest-quality cut flowers available on the market today.
Designed to deliver full-service solutions that enable floral companies of all sizes to purchase fresh flowers directly from 125+ farms across South America and beyond, Tradewinds provides competitive logistics programs, e-commerce tools, web portals, expert buying assistance, and value-added operational support. Their biennial show provides attendees the opportunity to meet with farms face-to-face, explore new varieties, and set themselves up for smarter, more strategic flower buying in the year ahead.
In addition to two full days on the floral show floor, attendees will gather for memorable evening events and hear from industry leaders, including featured speakers Kate Penn of SAF and Vanessa Leite of That Flower Feeling. SAF CEO Kate Penn will present a high-level overview of the state of the floral industry, drawing on the latest industry data, SAF member surveys, and interviews with leaders across every sector. Vanessa Leite will share exclusive data from successful That Flower Feeling test markets and unveil the organization’s expanding national campaign, Just Add Flowers.
This year’s event will also include a very special Celebration of Life honoring Tradewinds founder and past CalFlowers President, Frank Biddle, recognizing his lasting impact on the floral industry and the community he helped build.
Reflecting on the impact of past shows, Dan Larrivee of Apex Floral Distributors shared:
“The last show in Austin was pivotal for us in deciding to join the Tradewinds family. Meeting the TWI team, the vast number of high-quality vendors in attendance, and talking with other TWI clients helped solidify our decision. The social aspect of the event allowed us to discuss our needs not just with Tradewinds and its vendors, but also begin relationships with other wholesalers where we could learn from and support each other. We can’t wait for Vegas.”
The 2026 Tradewinds Farm Direct Floral Show will take place at the Rio Hotel, Las Vegas, on February 25th-26th and is open to qualified floral buyers.
For more information or to inquire about attending, please contact:
Jennifer Biddle
show@twiconsol.com