Bill Doran Company Announces Strategic Acquisition of Denver Wholesale Florists

Bill Doran Company Announces Strategic Acquisition of Denver Wholesale Florists 

Rockford, IL – August 5, 2025 – Bill Doran Company (BDC), a leader in the floral industry celebrating their 80th year of dedicated service, is pleased to announce the acquisition of Denver Wholesale Florists (DWF), a well-respected wholesaler known for its rich history, technical innovation and outstanding customer service. This strategic acquisition marks a significant step in BDC’s mission to enhance its offerings and broaden its reach within the floral community.   

Both BDC and DWF share core values centered around customer obsession, continuous improvement, and employee advancement. This acquisition unites two industry leaders and further expands the selection of fresh flowers, floral supplies, and floral expertise to its customers. Their alignment lays a strong foundation for sustainable growth and exceptional service.  As part of the integration, BDC plans to retain DWF’s experienced and dedicated workforce to help maintain the exceptional service and quality DWF customers have come to expect. By leveraging BDC’s expansive product offering, including their private label program, DoranDirect, DWF customers will immediately gain access to a broader selection of premium floral products. 

"Through early conversations, it became clear that our two organizations share closely aligned management philosophies and company cultures focused on integrity, employee empowerment, and strong customer relationships," said Bill LaFever, President of Bill Doran Company. "Combining our geographic reach, technology expertise, strong vendor relationships, and private label marketing programs, we are better positioned to deliver exceptional value across the floral community.”  

"I've long admired Bill LaFever as a leader and the Bill Doran Company as a trusted organization in our industry," said Dave Legge, President of Denver Wholesale Florists. "This is an exciting time for our employees and customers as we join a team that has set the standard of excellence and brings the resources and opportunities for a bright future ahead.” 

For more information about Bill Doran Company and its expanded services, please visit: www.BillDoran.com or email Hello@BillDoran.com to request more information.