Details Flowers Software Announces New Partnership with Floral Greens Farmers of Florida
Ormond Beach, FL — Details Flowers Software is excited to announce a new partnership with Floral Greens Farmers of Florida—a dedicated collective of foliage growers—united by a shared commitment to sustainability, community, and bringing Florida-grown greens to the forefront of floral design through the power of technology.
As a result of this partnership, florists and event professionals using the Details Flowers Software platform will gain expanded access to the lush, diverse greenery grown by Floral Greens Farmers of Florida. This includes beloved staples such as leatherleaf fern, aspidistra, monstera, pittosporum, and more specialty and seasonal offerings native to the region.
“This partnership is all about celebrating the beauty of Florida and the growers who make it possible,” said Corrine Heck, Founder and CEO of Details Flowers Software. “We’ve always been passionate about connecting florists with quality, reliable sources, and there’s no better way to do that than by supporting the people growing right in our own backyard, here in Volusia County, Florida!”
Floral Greens Farmers of Florida was created to champion Florida’s deep-rooted legacy in the foliage industry. The Sunshine State is one of the country's largest producers of cut greens, with farms spanning generations and contributing significantly to the floral supply chain. Their mission is to advocate for these growers, promote locally-grown greens, and educate floral professionals on the value of sourcing regionally.
The partnership between Details Flowers Software and Floral Greens Farmers of Florida brings many meaningful benefits to the floral community. Through enhanced visibility, Floral Greens Farmers of Florida’s premium foliage will be showcased within the Details platform, making it easier for florists to discover and incorporate locally grown options in their designs.
“We are excited to partner with Details Flowers and bring all of its members information and access to our beautiful, American Grown greenery,” said Toni Clair, Marketing & Compliance Administrator of Floral Greens Farmers of Florida Cooperative.“With the recent fluctuating tariff market, we want all of our American florists and wholesalers to remember our farming roots in the USA. The Floral Greens Farmers of Florida and other floral greens and flower farmers across our country have been proudly farming for this amazing industry for over 80 years. We are grateful for the opportunity to help florists discover more of the amazing floral greens available through the collaboration with Corrine and the Details Software Team!”
Members will also be able to connect more personally with the growers through engaging spotlights and stories highlighting the people and passion behind Florida’s foliage farms. Most importantly, the collaboration supports U.S. agriculture by promoting American-grown, local sourcing and reducing reliance on imported products, especially with the impact tariffs are having. We are excited that this partnership will strengthen the floral supply chain and the Florida farming community.
Please visit the Details Flowers Software Official Blog to learn more about this new partnership.
About Floral Greens Farmers of Florida
The Floral Greens Farmers of Florida was formed in the wake of Hurricane Matthew, which struck the eastern coast of Florida on October 8, 2016. Prior to the storm, a group of foliage farmers had begun discussing the idea of forming a cooperative—but the devastation caused by the hurricane made collaboration essential. Many of the members are second, third, and fourth-generation growers, deeply rooted in Florida’s agricultural legacy. In response to the disaster, they united to support one another, restore their farms, and establish shared quality standards for their collectively marketed products. Since then, they have worked together to promote American- and Florida-grown greenery across the U.S. and abroad.
Learn more at www.floralgreensfarmersofflorida.com/
About Details Flowers Software
Details Flowers Software is a platform designed by florists for florists, tailored to meet the floral industry's unique challenges and daily needs. For ten years, Details has been helping thousands of florists worldwide streamline workflows, enhance creativity, and drive business success. The platform offers specialized features, including stem counting, a comprehensive library of trusted partner products, invoicing, proposal creation, and client management tools. Whether you’re a seasoned florist or just starting, Details Flowers Software provides flexible options that support growth and scalability for businesses of all sizes.
For Press Inquiries, please contact hello@detailsflowers.com