How Kindred Botanical Market Creates a Welcoming Environment for Customers
With bulk flowers, a botanically themed gift shop, and two Highland cows in the mix, this AFA member is building a floral business around approachability, shared knowledge, and relationships.
Located in Georgetown, Texas, Kindred Botanical Market serves a diverse mix of floral customers, from wedding florists and flower shop owners to professional designers, DIY enthusiasts, and plant and flower lovers. The business combines bulk floral offerings with a botanically themed gift shop, bringing a more relaxed, welcoming atmosphere to the flower-buying experience.
The Kindred team sees an opportunity to support customers who want to learn more about flowers but may not always feel comfortable asking questions or seeking guidance. By creating a space where sharing knowledge comes naturally, Kindred hopes to make the floral experience more approachable for customers at every experience level.
Kindred Botanical Market sits on six acres and is cultivating what the team describes as an “Austin chill vibe,” with a farm-inspired atmosphere that feels a little less industrial than the traditional wholesale environment. Two Highland cows are unofficial mascots, adding to the property's distinctive character.
Building Connections Across the Floral Industry
Kindred's approach is informed by decades of experience in the wedding and retail floral industries, with 23 years in weddings and 19 years in retail floristry. That experience has reinforced the importance of relationships, both with customers and with other businesses.
As Kindred continues to establish itself in the floral marketplace, the team is looking to build connections with fellow industry professionals. They recognize that many businesses have longstanding relationships with trusted suppliers and partners, and their goal is to develop relationships of their own while becoming part of that broader network of support.
One area where those connections could make an immediate difference is business operations. Kindred is particularly interested in connecting with AFA members who have experience with inventory management and point-of-sale (POS) systems and can share practical knowledge or recommendations.
For members with expertise in these areas, this is an opportunity to exchange ideas and help a fellow floral business navigate the operational side of the industry.
Connect With Kindred Botanical Market
Whether you're interested in learning more about Kindred's approach to floral retail or can offer insight into inventory management and POS systems, the team welcomes the opportunity to connect.
Kindred Botanical Market
- Website: kindredbotanicalmarket.com
- Instagram: @kindred_botanical_market
- Contact: Elaine Lincoln
- Email: elaine.lincoln63@gmail.com
- Phone: 512-413-6713
Have experience or resources to share? Reach out to Elaine and help build another connection within the American Floral Alliance community.