Details Flowers Software Connects Floral Creativity and Profitability
Creating beautiful floral designs takes creativity, but running a successful floral business also requires careful pricing, cost management, and coordination.
Details Flowers Software is a platform that helps florists and designers do more and earn more. Details streamlines proposals, ensures clients are profitable down to each arrangement, and simplifies the payment process. Suppliers benefit too, with additional business from in-network florists, volume predictability, and greater customer loyalty.
Founded by a veteran floral designer, Details serves wedding and event florists, independent designers, retail flower shops with event divisions, and large-scale floral production companies. Its platform brings proposals, design recipes, pricing, and payments into one workflow, giving floral professionals tools to manage the details behind each event.
Know the Numbers Behind Every Design
One of the platform’s key features is its stem counter and automated margin calculator. Rather than relying on spreadsheets or estimates, florists can track stem counts, labor costs, and profit margins down to individual arrangements before sending a quote.
That visibility can help designers make more informed pricing decisions, particularly as flower availability and costs fluctuate.
Details also offers interactive client proposals with visual mood boards, electronic signatures, and payment processing. When a client changes a design or budget, updates can carry through the proposal, inventory list, and invoice—reducing the need to make the same adjustments across multiple documents.
Connecting Florists with Suppliers
Details extends beyond the florist’s day-to-day workflow by connecting its platform with growers, wholesalers, and hardgoods suppliers. Through supplier integrations, florists can access catalog information and pricing, view availability, and generate consolidated order sheets from their event recipes.
For suppliers, these connections offer opportunities to reach florists through the platform and support more streamlined purchasing. Details is continuing to expand its network of supplier integrations, with an interest in connecting with additional flower farms, regional wholesalers, direct importers, and hardgoods manufacturers.
This work reflects a broader opportunity for the floral supply chain, making it easier for designers to plan and purchase the products they need while helping suppliers connect with their customers.
Building Stronger Floral Businesses Through Education
Beyond software, Details is focused on helping floral entrepreneurs strengthen their business skills. Through Details University, live training, and industry partnerships, the company provides education on pricing strategy, business operations, and financial literacy.
The goal is to help floral professionals move beyond underpricing and time-consuming administrative work toward more confident, informed business decisions.
An Invitation to Connect
Details is interested in connecting with AFA members across the floral supply chain, particularly growers,wholesalers, importers, regional distributors, logistics and transportation providers, and hardgoods manufacturers interested in exploring supplier integrations.
The company also welcomes conversations with event florists, studio owners, production managers, educators, and industry organizations. Feedback from floral professionals helps Details better understand operational challenges and identify opportunities to improve its platform and educational offerings.
For AFA members interested in learning more or exploring a potential collaboration, connect with Details Flowers Software at hello@detailsflowers.com or visit detailsflowers.com.