With bulk flowers, a botanically themed gift shop, and two Highland cows in the mix, this AFA member is building a floral business around approachability, shared knowledge, and relationships. Located in Georgetown, Texas, Kindred Botanical Market serves a diverse mix of floral customers, from... Continue Reading
Robert Koene Flower Consultancy helps floral businesses stay commercially relevant in a rapidly changing market. With more than 35 years of international experience in floral design, education and retail, Robert Koene works with florists, wholesalers, growers, supermarkets and floral... Continue Reading
For more than a century, Royal Imports has been a trusted name in the floral industry. They offer an extensive and growing assortment of more than 1,500 floral hardgoods, including glass vases, sympathy supplies, candles, ribbon, floral tools, packaging, and more, all under one roof. This... Continue Reading
GreenSource is a B2B trade platform built specifically for the wholesale floriculture and horticulture industries - turning your live inventory into shoppable availability that wholesalers, landscapers, interiorscapers, and retailers can browse and buy nationwide. American Floral Alliance members... Continue Reading
Heirloom Home Décor is a premier distributor based in Jackson, New Jersey, bringing elevated style and thoughtful design to the floral industry and beyond. Heirloom Home Decor specializes in Everflorals, high-end decorative vases, metal vessels, tabletop accents, and statement centerpiece... Continue Reading
In an industry where reliability and consistency matters, R/A Growers has spent more than 30 years building a reputation rooted in quality, trust, and family values. What began as a family farm has grown into a trusted supplier of premium foliage, greens, and specialty products, serving customers... Continue Reading
In every corner of the floral industry, there are stories that remind us why this work matters. For Marie, a military veteran, IT professional, and floral designer in the Nashville area, flowers are a source of healing, purpose, and connection. After experiencing the loss of her husband, Marie... Continue Reading
The Future of Floral Is Faster Than You Think Flowers are still largely sold as planned purchases, typically tied to holidays, events, and occasions. But real-life decisions to buy flowers don’t always happen that way. They happen en route. In between meetings. On the way to something... Continue Reading
More than preserved flowers … Keepsake Floral has spent 32 years perfecting the art of preserving wedding and funeral flowers, practically inventing the floral preservation industry in the early 90's, and then elevating the industry through the company's extremely high standards for... Continue Reading
With more than 75 years of farming history in Outlook, Washington, Outlook Flower & Bulb is building on a strong agricultural legacy with a fresh vision for the floral industry. Formed in 2026, the company combines generations of growing expertise with a forward-thinking approach to... Continue Reading
Meeting the floral industry’s need for reliable, year-round premium greens, Pacific Tradeworks delivers consistent supply, exceptional quality, and dependable service to customers across the country and around the world.Based in Western Washington State, Pacific Tradeworks connects floral... Continue Reading
Member Spotlight: Cold Ass Trailers When your coolers are full, deliveries are piling up, and Valentine’s week is right around the corner, cold storage can quickly become one of the biggest pressure points in a floral business. Having extra space at the right moment can be the... Continue Reading
