The Floral Consultancy Helping Businesses Succeed

Robert Koene Flower Consultancy helps floral businesses stay commercially relevant in a rapidly changing market. With more than 35 years of international experience in floral design, education and retail, Robert Koene works with florists, wholesalers, growers, supermarkets and floral organizations on business development, product strategy and future floral trends.

The consultancy focuses on identifying changing consumer preferences, emerging floral and lifestyle trends, new product opportunities and stronger ways to present and sell flowers. Particular attention is given to profitability, productivity, assortment development, customer experience, waste reduction and creating a stronger identity in an increasingly competitive market.

Robert combines European design thinking with practical commercial experience, helping businesses move beyond repeating the same traditional products and instead create collections and concepts that are fresh, distinctive and financially sustainable.

Services include trend and market analysis, floral product development, retail and merchandising concepts, pricing and profitability review, education and staff development, creative direction, business strategy and industry partnerships.

Based in the Chicago area and working internationally, Robert Koene Flower Consultancy collaborates with companies that want to anticipate where the floral industry is going rather than simply follow where it has already been.

Want to learn more or collaborate with Robert? Visit www.robertkoene.com or contact robertuskoene@icloud.com.