June 2026 Newsletter

President's Message

Hello,

First of all, a big thank you to everyone who has renewed their CalFlowers membership for the coming year. For those few who may still be on the fence, I would encourage you to remember that regardless of whether you use the FedEx program, your $395 annual membership helps support and advance the floral industry in America.

In 2025 alone, CalFlowers invested more than $1 million in programs and initiatives designed to strengthen and promote the U.S. floral industry. These investments included support for organizations and programs such as That Flower Feeling (TFF), the American Floral Endowment (AFE), Life in Bloom, Seed Your Future, various state floral associations, and many other initiatives that help grow consumer demand, support industry research and education, advocate for our industry, and develop the next generation of floral professionals.

While our organization was founded 85 years ago in Northern California, today CalFlowers has a much broader reach and mission. We continue to encounter the perception that we are primarily California-centric, yet our membership now includes approximately 350 wholesalers, 250 growers, and 190 retailers from across the United States. As our organization continues to evolve, it is important that our brand reflects who we are today and where we are headed tomorrow.

On June 11, several board and staff members will travel to Boulder, Colorado, to participate in a strategic branding workshop with SRG, the agency we have engaged to guide our rebranding initiative. The workshop will help shape the final elements of our new identity, which we look forward to unveiling at Fun 'N Sun in Pasadena this August. This will be more than a brand refresh, it will be a defining moment for CalFlowers, and we cannot wait to share it first with our members and industry partners at Fun ’N Sun.

Speaking of Fun 'N Sun 2026, the event is shaping up to be one of our best yet. In addition to the programs highlighted in last month's newsletter, including an exceptional educational lineup, the return of the Distinguished Service Award, and tours of both a Rose Parade float-building facility and the LA Flower Market, the convention will conclude with our Flower Fair.

The Flower Fair is already generating tremendous enthusiasm. In fact, we have more exhibitors committed than at any of the previous Fun 'N Sun events on record, and we are still two months away from the convention. We look forward to welcoming all of you to Pasadena on August 5–8 for what promises to be a memorable gathering of our floral community.

Thank you,

Lane DeVries

President, CalFlowers

Floral News

Mother’s Day 2026 Recap: Trends Across the Floral Industry

How did Mother’s Day really perform across the floral industry? CalFlowers gathered insights from grower, wholesaler, and retailer members to break down sales trends, shifting consumer behavior, and the operational challenges shaping the holiday. From steady sales growth to increasingly compressed ordering timelines, this year’s data highlights what’s happening across the floral supply chain.

Access the full members-only report to see how your peers performed and where growth opportunities lie.

Remembering Fernando "The Fern" Ortega: Supporting his family in their time of need

Fernando "The Fern" Ortega has passed away unexpectedly, leaving his family not only with deep pain but also with unforeseen financial challenges. The loss has been incredibly hard for everyone who loved him, and the family is now facing expenses they never anticipated.

This fundraiser is meant to help the family navigate these unexpected costs and provide some relief as they cope with their grief. Whether it's helping with funeral expenses, daily needs, or simply providing a cushion during this difficult period, every contribution will make a meaningful difference.

Fern was a caring and generous person, always there for others in times of need. Fern loved the floral industry, his Miami Sports Teams and most importantly his family: Barbie, Mia and Logan.

Please share & help us support them during this time in need. Click here to share and donate.

Kendall Farms launches direct-to-consumer website, bringing California-grown flowers straight to your doorstep 

Kendall Farms, the largest growers of waxflower and eucalyptus in the United States, has announced the official launch of its direct-to-consumer (DTC) website.

For the first time, California residents can shop directly from the farm - expanding how customers can access our flowers - and receive seasonal arrangements grown and harvested on over 650+ acres.

For decades, Kendall Farms has been a trusted supplier to major national retailers and international markets. The launch marks a bold evolution of that legacy: bringing the farm experience directly to consumers. Read the full press release.

“The Cold Chain for Flowers” video: An important reminder for the flower industry

“Life in Bloom” News Round Up from J Schwanke

We are so excited to share this special flower video in conjunction with CalFlowers - California Association of Flowers Growers & Shippers - about "The Cold Chain for Flowers". 

This video was suggested to us at the CalFlowers Members Meeting in 2025 by our flower friend Kami Castillo at Floral Trade Distributors, as a public service announcement to remind both long-standing flower industry professionals and those that are NEW to the flower industry about the importance of implementing, maintaining and improving the cold chain for flowers. This brief presentation shares the steps and procedures that are essential to the success of the cold chain and shares vibrant examples from respected flower industry professionals, including Troy Conner at Kendall Farms, Chip Cox and Kami Castillo at Floral Trade Distributors, Barbara Schnur at Mayesh San Francisco, and Sarah Zokoe at Kennicott Grand Rapids. Read more.

Support Seed Your Future through a virtual screening of The Gardener

Seed Your Future (SYF), the national nonprofit dedicated to inspiring the next generation of horticulture and plant science professionals, is partnering with The Gardener, an independent film that has sold out 100+ theaters across the country. On June 24, 2026, the film will host a virtual screening event (7:00 PM ET / 4:00 PM PT) and every ticket sold through SYF's affiliate link will benefit the organization. 

Purchase your tickets to support the next generation of floral professionals.

That Flower Feeling announces leadership changes

FMF Resource: Catering to Generation Z consumers

More Time to Save on Fun ‘N Sun 2026

We know this is one of the busiest times of the year for floral professionals. Between floral holidays, industry events, and the day-to-day demands of running a business, calendars fill up quickly. That's why we've decided to give attendees a little more time to plan ahead.

The Fun 'N Sun 2026 Early Bird registration deadline has been extended through June 24, 2026.

This means you still have time to secure your spot at our lowest registration rate before prices increase by $100.

As we gather in Pasadena to celebrate A Legacy in Bloom – 85 Years of Floral Excellence, Fun 'N Sun 2026 will offer four unforgettable days of education, inspiration, networking, and industry connection.

Highlights include:

• Dynamic keynote speakers and educational sessions designed to help you grow personally and professionally
• Hands-on floral design workshops where you'll learn new techniques, trends, and design skills from some of the industry's most respected educators
• Exclusive tours of two iconic Los Angeles flower markets
• A behind-the-scenes visit to Fiesta Productions, creators of the world-famous Rose Parade floats
• The Fun 'N Sun Flower Fair featuring leading suppliers, products, and services
• Networking events, entertainment, and celebrations with floral professionals from across the country
• Opportunities to connect with growers, wholesalers, retailers, suppliers, and industry leaders

Join us August 5–8, 2026, at the beautiful The Langham Huntington Pasadena as we celebrate our industry's rich history and look ahead to its bright future.

Don't wait—Register by June 24!

Transportation Updates

FedEx Updates: 

With summer approaching, we can look forward to better weather however, spring disturbances are cropping up. It’s an essential practice to check for any service delays or alerts before you ship- see here. Knowing to what to expect before you ship can limit unexpected delays and headaches. 

FedEx International Shipping:

See here for an excellent resource from FedEx that walks shippers through the process step by step. First time international shippers inherently have questions on the process and paperwork required. If you'd like to talk to someone in person whether on the phone or at FedEx office, assistance available when needed.

Surcharges & Claims Resources: 

For those members looking for general information on Surcharges and Claims, the following resources can be helpful.

This first resource offers information regarding surcharges and fees. Keep in mind that the CalFlowers program offers members MANY surcharge and fee reductions that are significantly lower than these standard surcharges, however it’s still a good reference point and has some clear definitions on what each fee/surcharge is. If you would like a summary of your program surcharge/fee discounts and waivers, please check our website or email Chris Johnson for a copy.

The second resource is very helpful when you need to file a claim for damaged or lost product. Keep in mind, a product claim is different from our Money Back Guarantee, which applies to shipping charges and is handled differently. Product claims are more involved and can be confusing, but this resource helps navigate the process. 

FedEx New Member Resources: 

New members who are just starting with FedEx shipping can utilize the “Customer Training” service that is available upon request. This service offers shippers direct one-on-one assistance from FedEx covering many of the questions new shippers may have. If you are interested in signing up, please contact Chris Johnson. Visit this webpage for excellent information for new shippers and a summary of FedEx's offerings. 

We would like to remind members to stay current with their FedEx Express shipping invoices. FedEx payment terms are 15 days. All members shipping on FedEx Express are expected to stay within the FedEx payment terms. Failure to stay current with FedEx risks your account being delinked from the program. For more information on this issue, contact Chris Johnson, Dir of Transportation. To obtain your invoice details and payment options, please contact FedEx Customer Service.

GLS Updates:

The CalFlowers GLS program is one of our popular, most value-priced offerings, with discounts well over 70% off standard rates. GLS offers later pick-ups and earlier deliveries while providing express door-to-door services covering CA, AZ, NV, OR, WA, NM, UT, and ID. Members who want to ship on GLS must sign up in advance. It’s easy and just takes a few minutes. Please contact Chris Johnson for more details at (760) 533-5580 or chris@cafgs.org.

Check out the GLS interactive Time-in-Transit map. Plug in your ZIP code and a handy map will show you your 1-day, 2-day transportation options. 

GLS Program Improvements: 

GLS has been very receptive to our requests for program improvements. They have added the following features to our program for members to utilize when shipping Priority.

Alaska Air Cargo Updates:

If you've been using our CalFlowers/Alaska Airlines shipping program, you’ve likely experienced its exceptional value. This program provides outstanding rates to numerous regions nationwide, including shipments from California, Portland, Seattle, and Alaska and now Hawaii! 

For 2026, we are pleased to announce the renewal of our Alaska Air Cargo agreement, featuring newly negotiated, highly competitive pricing that delivers exceptional value to our members. Rates have been reduced across the board, and the program now includes expanded service to Hawaii.

Did you know Alaska Airlines provides one of the most comprehensive intra-California services, with San Diego serving as its largest hub in the state? Even better, through our exclusive partnership with Alaska Airlines, we offer truly exceptional rates that you won’t find anywhere else.

Industry Events

Webinar: Automation & Financial Efficiency for Floral Businesses

Webinar: Creative Ways to Build Community Around Sustainability

Sustainability in the floral industry can be about more than conserving resources and reducing waste (although that is certainly important!). It’s also a powerful way to build meaningful community connections and deepen customer loyalty.

During the Sustainabloom webinar, happening June 24th at 10am PDT, floral industry leaders will discuss how flowers can be used to create meaningful community impact while strengthening customer relationships and supporting business growth.

Elevate Your Summer: Join Us at AIFD National Symposium

The major holiday may be behind us, but what’s next could be one of the most important investments you make in your business and creativity this year.

From July 2–5 in Orlando, the AIFD National Symposiumbrings together everything you need to recharge, refocus, and elevate your work.

What’s Included (and Why It Matters)

Your registration gives you access to all main stage programs and nine inspirational lecture sessions; a full spectrum of education designed to move your business forward. This isn’t just inspiration… it’s practical, real-world learning you can take straight back to your business. Learn more.

Will we see you at these upcoming events?

Welcome New Members

Read about our member types

Contact Us | About Us