Updated Member Types to Better Serve You

For more than 80 years, CalFlowers has brought the floral industry together—from our early days as a group of California growers and shippers to today’s thriving national community of over 885 members. Now, we’re taking another step forward.

In case you missed it, CalFlowers is updating our membership types to better reflect the diversity of our industry. Read the full update from the CalFlowers President, Lane DeVries. 

Here is what the process will look like: 

• Early December: You will receive an emailed member census asking you to update your member type and voting representative contact information (if applicable) 
• Late January: Your member type will be updated in the online Membership Directory and in your Member Compass™

Our goal is to make this transition smooth, transparent, and beneficial for everyone in the CalFlowers community. Please contact us with questions or if you feel that your new member type is not reflective of your business at info@cafgs.org. Thank you for assistance as we grow together and plan for the future of our industry.

Updated Member Types- Members will select the category where they earn 50%+ of income:

Grower Member: Persons and entities that derive a majority of income from the production of flowers, foliage, and/or ornamentals.

Wholesaler Member: Persons and entities that derive a majority of income from the distribution of flowers and/or  ornamentals including wholesalers, brokers & importers. 

Retail Member: Persons and entities that derive a majority of income from the sale of flowers, floaige, and/or ornamentals to consumers or the public at large.

Agricultural Member: Persons and entities that derive a majority of their income from the production and/or distribution of agricultural commodities other than flowers or ornamentals including specialty produce, herbs, etc.

Associate Member: Persons and entities with a direct or indirect affiliation with categories 1, 2, 3, or 4.

Industry Partner: Persons and entities which are transportation providers, associations, or benefit providers with a direct or indirect affiliation with CalFlowers.