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CalFlowers Welcomes Lane DeVries as Executive Director to Drive ‘That Flower Feeling’ to New Heights
CalFlowers Welcomes Lane DeVries as Executive Director to Drive ‘That Flower Feeling’ to New Heights

CalFlowers Welcomes Lane DeVries as Executive Director to Drive ‘That Flower Feeling’ to New Heights Continue Reading

Postedby Monnaie C. Pepin
Date posted02/6/2025


CalFlowers Pledges $10,000 in Matching Donations for LA Wildfire-Affected Floral Community
CalFlowers Pledges $10,000 in Matching Donations for LA Wildfire-Affected Floral Community

CalFlowers Pledges $10,000 in Matching Donations for LA Wildfire-Affected Floral Community Continue Reading

Postedby Monnaie C. Pepin
Date posted02/5/2025


Smithers-Oasis Launches Plant-Based Floral Foam 
Smithers-Oasis Launches Plant-Based Floral Foam 

OASIS® Renewal™ Floral Foam is certified OK biobased with a 4-star rating from TÜV Austria KENT, Ohio USA – 28 January 2025 – Smithers-Oasis, a worldwide leader in the floriculture and floral design industry, has launched a new plant-based floral foam - OASIS®... Continue Reading

Postedby Monnaie C. Pepin
Date posted01/30/2025


Attention Members-Time to Secure Your Place in the Industries Most Exciting Floral Education Event!
Attention Members-Time to Secure Your Place in the Industries Most Exciting Floral Education Event!

Time to Secure Your Place in the Industries Most Exciting Floral Education Event! Continue Reading

Postedby Monnaie C. Pepin
Date posted01/28/2025


Grow Pro Webinar Series: Using AI Tools to Create SOPs (Special Bonus Session!)
Grow Pro Webinar Series: Using AI Tools to Create SOPs (Special Bonus Session!)

Grow Pro Webinar Series: Using AI Tools to Create SOPs (Special Bonus Session!) Continue Reading

Postedby Monnaie C. Pepin
Date posted01/27/2025


San Francisco Unveils State-of-the-Art Wholesale Flower Market
San Francisco Unveils State-of-the-Art Wholesale Flower Market

San Francisco Unveils State-of-the-Art Wholesale Flower Market, Ushering in a New Era for Northern California’s Floral Industry Continue Reading

Postedby Monnaie C. Pepin
Date posted01/27/2025


Spread the Joy of Flowers: Help Us Make the Philadelphia Flower Show Unforgettable
Spread the Joy of Flowers: Help Us Make the Philadelphia Flower Show Unforgettable

We’re so excited to showcase the beauty and benefits of flowers for self-care at the Philadelphia Flower Show, happening February 28th through March 9th. With over 200,000 attendees, this is an incredible opportunity to inspire consumers to embrace flowers as part of their self-care... Continue Reading

Postedby Monnaie C. Pepin
Date posted01/23/2025


The Bloom Together Event: Celebrating 5 Years of Floral Connection and Inspiration!
The Bloom Together Event: Celebrating 5 Years of Floral Connection and Inspiration!

Get ready for an unforgettable experience as The Bloom Together Event (#TBTE25), brought to you by The Bloom Together Initiative, returns on March 3rd, 2025, to celebrate its 5th anniversary! After four incredible years of fostering connections, this premier floral networking event promises to... Continue Reading

Postedby Monnaie C. Pepin
Date posted01/21/2025


Job Opportunity: Executive Director – CalFlowers
Job Opportunity: Executive Director – CalFlowers

Location: California (Preferred) | Remote with Travel Are you ready to lead the charge in transforming the floral industry? CalFlowers (California Association of Flower Growers & Shippers) is seeking a visionary and dynamic Executive Director to drive innovation, champion growth, and amplify... Continue Reading

Postedby Monnaie C. Pepin
Date posted01/20/2025


Member Spotlight: Green Valley Floral
Member Spotlight: Green Valley Floral

Green Valley Floral – A Legacy of Quality and Innovation Nestled in the heart of Salinas, California, Green Valley Floral is a third-generation flower grower and shipper that has been at the forefront of the floral industry for decades. Renowned for its commitment to excellence and... Continue Reading

Postedby Jordan Richardson
Date posted01/20/2025


Sustainabloom Releases Three New Guides Focusing on Social Sustainability
Sustainabloom Releases Three New Guides Focusing on Social Sustainability

For Immediate ReleaseAlexandria, Virginia - January 15, 2025Sustainabloom, a program from the American Floral Endowment, is pleased to announce the release of three new comprehensive guides designed to help the industry understand the role and importance of social sustainability. These new guides,... Continue Reading

Postedby Monnaie C. Pepin
Date posted01/15/2025


January 2025 Newsletter
January 2025 Newsletter

  January 2025 Newsletter       A Bright Outlook for 2025 A letter from CalFlowers Executive Director 2025 is off to a... Continue Reading

Postedby Jordan Richardson
Date posted01/15/2025