A New Chapter Begins What an incredible few weeks it has been for our organization. Fun ’N Sun 2026 is officially in the books, and with more than 480 floral professionals in attendance, the energy throughout the convention was... Continue Reading
A memorial tribute has been established through the American Floral Endowment (AFE) honoring Frances ("Fran") R. Young, who passed away on August 1, 2026, at the age of 98. The tribute was established by Amy and Greg Royer, longtime friends of the Young family, in honor of Fran's life and in... Continue Reading
FOR IMMEDIATE RELEASEAlexandria, Virginia, August 12, 2026The American Floral Endowment (AFE) is proud to congratulate Dr. Amanda Solliday, Senior Manager of Sustainabloom, on receiving the Floriculture Kenneth Post Distinguished Achievement Award from the American Society for Horticultural... Continue Reading
What an incredible week! As we look back on Fun ’N Sun 2026 in Pasadena, we are filled with gratitude for everyone who helped make this year's convention such a tremendous success. From the moment everyone arrived at The Langham Huntington, there was an energy and excitement that could be... Continue Reading
FOR IMMEDIATE RELEASE New facility expands global floral education and digital learning opportunities for students worldwide. PORTLAND, Ore. — Floral Design Institute (FDI), a world leader in floral design education since 1969, proudly announces the opening of its new studio and... Continue Reading
FOR IMMEDIATE RELEASE Main Wholesale Florist Expands Tristate Footprint with Grand Opening of Third Logistics Hub in Pennsauken, New Jersey Family-Owned and Operated Industry Leader Capitalizes on Multi-Generational Legacy with Official Move into Southern New Jersey Facility PENNSAUKEN, N.J.... Continue Reading
American Floral Alliance, formerly CalFlowers, has renewed their commitment of support for J Schwanke’s Life in Bloom. American Floral Alliance will continue as a Principal Underwriter for Seasons 10 and 11 - to be broadcast in 2028 and 2029. The show prepares new episodes about 1 year... Continue Reading
A new national identity built on 85 years of floral industry leadership. San Marcos, CA — August 6, 2026 — After 85 years of serving and strengthening the floral industry, CalFlowers has officially become the American Floral Alliance, launching a new national identity designed to... Continue Reading
President's Message Fun 'N Sun is now less than a month away, and the excitement continues to build. We now have more than 50 exhibitors signed up for the Flower Fair, making this the largest exhibition in Fun 'N Sun... Continue Reading
Enjoy 15 Hours of Flowers on Create TV July 31, August 1, & 2 Create TV brings viewers ten back-to-back episodes of J Schwanke’s Life in Bloom broadcast 3 times on Create TV Friday, July 31st, Saturday, August 1st, and Sunday, August 2nd. “Our friends at Create TV again asked me... Continue Reading
The countdown is on! In just three weeks, the floral industry will gather at The Langham Huntington, Pasadena, for four unforgettable days of connection, education, flowers, friendship, and celebration. As we celebrate 85 incredible years of CalFlowers, Fun ’N Sun 2026 is already... Continue Reading
CalFlowers Honors Floral Industry Legend Red Kennicott with 2026 Distinguished Service Award Continue Reading
