Floral News

CFG welcomes Kate Dodde and Klair McDermott to its Mass Market Sales Team, and celebrates Lucia Narciso’s elevation to Wholesale Sales Manager. Continental Floral Greens Press Release FOR IMMEDIATE RELEASEMarch, 24th, 2026 Continental Floral Greens (CFG), a family-owned grower of premium... Continue Reading

More than preserved flowers … Keepsake Floral has spent 32 years perfecting the art of preserving wedding and funeral flowers, practically inventing the floral preservation industry in the early 90's, and then elevating the industry through the company's extremely high standards for... Continue Reading

By Joost BongaertsCalFlowers Board Director & Marketing Committee MemberCEO, Florabundance Last weekend, the CalFlowers Board gathered in San Francisco for our board meeting—followed by an opportunity to connect directly with consumers at one of the city’s most anticipated spring... Continue Reading

  President's Message Spring is upon us, can you believe how fast this year is already moving? Our industry is gearing up for Easter and, of course, the big one… the mother of all holidays. This is also the time of year for your CalFlowers... Continue Reading

Register for Sustainabloom's Upcoming Webinar on March 25th! How Sustainability Shows Up in Everyday Floral Operations Sustainability is often discussed in broad terms, but what does it actually look like in the day-to-day operations of floral businesses? In this Sustainabloom webinar on... Continue Reading

What would spring be without flowers? Celebrate the start of spring and National Flower Day with ten back-to-back episodes of J Schwanke’s Life In Bloom on Create TV March 20, 21, and 22, and welcome the beauty of flowers into your home. “Our friends at Create TV asked me to curate... Continue Reading

FOR IMMEDIATE RELEASE Registration Is Open for the 59th Annual AIFD® National Symposium Indianapolis, IN - The American Institute of Floral Designers (AIFD®) is pleased to announce that registration is now open for the 59th Annual AIFD® National Symposium, “Elevate,”... Continue Reading

Grand Rapids, MI, March 10, 2026 – What would spring be without flowers? Celebrate the start of spring and National Flower Day with ten back-to-back episodes of J Schwanke’s Life In Bloom on Create TV March 20, 21, and 22, and welcome the beauty of flowers into your home. “Our... Continue Reading

FOR IMMEDIATE RELEASEMonday, March 9, 2026Contact: Jeanne Taggart Boes(415) 637-8817 SFFM Floral Designers Transform Olympian Eileen Gu’s Grand Marshal Mustang with Bold Red & Gold Blooms San Francisco, CA — The 2026 Chinese New Year Parade celebrates the rare “Year of the... Continue Reading

With more than 75 years of farming history in Outlook, Washington, Outlook Flower & Bulb is building on a strong agricultural legacy with a fresh vision for the floral industry. Formed in 2026, the company combines generations of growing expertise with a forward-thinking approach to... Continue Reading

Meeting the floral industry’s need for reliable, year-round premium greens, Pacific Tradeworks delivers consistent supply, exceptional quality, and dependable service to customers across the country and around the world.Based in Western Washington State, Pacific Tradeworks connects floral... Continue Reading

What Gen Z Wants from Flowers: New National Consumer Research Continue Reading