Industry News

As we inch closer to the April premiere of Life In Bloom, more web-exclusive bonus content will be revealed each week on uBloom.com. In the video that just premiered at uBloom.com, J visits with California Flower Icon, Phil Rulloda, AIFD, at his home in Fullerton. The season premiere of Life In... Continue Reading

In honor of International Women's Day 2025, Florists’ Review and our esteemed partners are thrilled to unveil our Free International Women’s Day Marketing toolkit made for florists. Mission: Our goal is to establish International Women’s Day as a significant occasion for... Continue Reading

Floral Marketing Fund and CalFlowers Partner to Advance the Floral Industry Continue Reading

FOR IMMEDIATE RELEASEMellano & Company Celebrates 100 Years of Floral Farming Excellence -A Century of Growth and Innovation The team at Mellano & Company is gearing up for 2025, ready to celebrate 100 years of sustainable farming and floral brilliance. February 6, 2024, Oceanside,... Continue Reading

OASIS® Renewal™ Floral Foam is certified OK biobased with a 4-star rating from TÜV Austria KENT, Ohio USA – 28 January 2025 – Smithers-Oasis, a worldwide leader in the floriculture and floral design industry, has launched a new plant-based floral foam - OASIS®... Continue Reading

Time to Secure Your Place in the Industries Most Exciting Floral Education Event! Continue Reading

Grow Pro Webinar Series: Using AI Tools to Create SOPs (Special Bonus Session!) Continue Reading

San Francisco Unveils State-of-the-Art Wholesale Flower Market, Ushering in a New Era for Northern California’s Floral Industry Continue Reading

We’re so excited to showcase the beauty and benefits of flowers for self-care at the Philadelphia Flower Show, happening February 28th through March 9th. With over 200,000 attendees, this is an incredible opportunity to inspire consumers to embrace flowers as part of their self-care... Continue Reading

Get ready for an unforgettable experience as The Bloom Together Event (#TBTE25), brought to you by The Bloom Together Initiative, returns on March 3rd, 2025, to celebrate its 5th anniversary! After four incredible years of fostering connections, this premier floral networking event promises to... Continue Reading

For Immediate ReleaseAlexandria, Virginia - January 15, 2025Sustainabloom, a program from the American Floral Endowment, is pleased to announce the release of three new comprehensive guides designed to help the industry understand the role and importance of social sustainability. These new guides,... Continue Reading

The American Floral Endowment (AFE) is thrilled to share the 5th year of free educational training and programming through the Grow Pro Webinar Series! Designed for growers, this series has become a cornerstone resource for navigating the industry’s evolving challenges. Nationally... Continue Reading