Register for Sustainabloom's Upcoming Webinar on March 25th! How Sustainability Shows Up in Everyday Floral Operations Sustainability is often discussed in broad terms, but what does it actually look like in the day-to-day operations of floral businesses? In this Sustainabloom webinar on... Continue Reading
Grand Rapids, MI, March 10, 2026 – What would spring be without flowers? Celebrate the start of spring and National Flower Day with ten back-to-back episodes of J Schwanke’s Life In Bloom on Create TV March 20, 21, and 22, and welcome the beauty of flowers into your home. “Our... Continue Reading
FOR IMMEDIATE RELEASEMonday, March 9, 2026Contact: Jeanne Taggart Boes(415) 637-8817 SFFM Floral Designers Transform Olympian Eileen Gu’s Grand Marshal Mustang with Bold Red & Gold Blooms San Francisco, CA — The 2026 Chinese New Year Parade celebrates the rare “Year of the... Continue Reading
What Gen Z Wants from Flowers: New National Consumer Research Continue Reading
Mother’s Day is right around the corner and CalFlowers is bringing you two power-packed webinars designed specifically for retailers and wholesalers with Tim Huckabee. During these 30-minute workshops Tim Huckabee, The Profitable Florist, will share real-world strategies backed by his... Continue Reading
Tradewinds International is bringing its most anticipated Farm Direct Floral Show to Las Vegas, Nevada, joining together leading growers and breeders in 80+ booths with flower buyers seeking the latest and highest-quality cut flowers available on the market today. Designed to deliver full-service... Continue Reading
“Life In Bloom” News Round Up from J Schwanke Behind the Bloom Podcast, with Lane DeVries airs Monday February 16, 2026 I’m so excited for the NEW Behind the Bloom podcast with myself and RJ Pole, with our very first guest, Lane DeVries! I hope you’ll give it a listen!... Continue Reading
For Immediate Release Alexandria, VA - January 27, 2026 For 65 years, the American Floral Endowment (AFE) has stood at the heart of the floral industry’s progress, funding research, education, and professional development that has fueled progress and helped the floral community grow,... Continue Reading
Applications Now Open for Graduate Scholarships! For Immediate ReleaseThe American Floral Endowment (AFE) is excited to announce applications are now open for the Altman Family Scholarship and the Paul Ecke, Jr. Scholarship. These merit-based, prestigious scholarships... Continue Reading
A Season 8 Update from J: On Christmas Eve, I received the best news from our Public Television Distributor regarding Season 8, which will premiere starting April 1, 2026. Please let me set the stage with a little background for review… The presence of “J Schwanke’s... Continue Reading
At CalFlowers, we’re dedicated to fostering growth, collaboration, and success within the floral industry. Our 2026 Membership Drive, running from January 1 to March 31, offers a unique opportunity for floral professionals—growers, wholesalers, retailers, e-commerce, and service... Continue Reading
As we close out the year, CalFlowers is proud to share highlights in our End-of-Year Report, reflecting on key milestones and a strong foundation for the coming years. Continue Reading
